Glossary

“Anchor Text Ratio” in the context of SEO and link building refers to the distribution and diversity of the visible, clickable text in hyperlinks (known...

Anchor text is the clickable words in a hyperlink that leads to another webpage. It’s important in SEO because it tells search engines what the...

“Breadcrumb Navigation” is a type of website navigation that shows users the path they’ve taken to arrive at a particular page. It’s named after the...

Broken link building is an SEO strategy where you find broken links on other websites — links that are supposed to go to a page...

Black Hat SEO refers to aggressive SEO strategies that focus on manipulating search engine rankings rather than providing value to human audiences. These tactics include...

Backlinks are hyperlinks from one webpage to another, providing a way for users to navigate between different pages on the internet. They’re links that lead...

Canonicalization in the context of SEO and link building refers to the process of selecting and specifying the preferred version of a set of pages...

“Crawlability” refers to how easily a search engine can access and crawl through the content of a website. It’s a key element in SEO, enabling...

A “Canonical Tag” (also known as “rel canonical”) is a way of telling search engines that a specific URL represents the master copy of a...

“Core Web Vitals” are a set of specific factors that Google considers important in a webpage’s overall user experience. They are part of Google’s “Page...

“Crowd Marketing” is a technique where you promote your product or website by engaging in online communities and conversations. It’s like going to a party...

“Comment Spam” refers to the practice of posting irrelevant, often repetitive comments on blogs, forums, and news articles, usually with the intent of including a...

Cloaking in SEO is when a website shows different content or information to search engines than it does to human users. This is often done...

“Duplicate Content” refers to blocks of content within or across websites that are either completely identical or very similar to each other. This can happen...

“Deep linking” refers to the practice of directing a user toward a specific page or content within a website, rather than the website’s homepage. In...

A “Dofollow Link” is a type of link on a website that tells search engines like Google to notice and give importance to the link....

Domain Rating (DR) is a metric developed by the SEO tool Ahrefs to measure the strength of a website’s backlink profile compared to others in...

An external link in SEO refers to a hyperlink that points from one domain to an separate domain.  They are important because they can be...

“Forum Posting” in the context of SEO and link building refers to the practice of participating in online forums and discussion boards by creating posts...

“Google Penguin” is a code name for a Google algorithm update that was first announced in April 2012. The purpose of this update is to...

“Grey Hat SEO” is a term in the world of search engine optimization (SEO) that describes strategies that fall between White Hat SEO, which strictly...

A “Google Penalty” is when Google reduces a website’s ranking or removes it from its search results altogether. This can happen if the website breaks...

Google Panda is an update to Google’s search results ranking algorithm that was first released in February 2011. The main purpose of Panda is to...

A Google Algorithm Update is when Google makes changes to how it decides which websites show up in search results and in what order. These...

“HTTP” (Hypertext Transfer Protocol) and “HTTPS” (Hypertext Transfer Protocol Secure) are protocols used for transmitting data over the internet. They are the foundation for data...

“Hreflang tags” are a piece of code in your website that tells search engines what language and geographical location the content is targeting. They are...

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

Indexing in the context of SEO and link building refers to the process by which search engines like Google find, scan, and add the pages...

An “Inbound Link” is a link that comes from another website to your own website. Think of it like someone pointing a finger from their...

“Link Diversity” in the context of SEO and link building refers to having a variety of different types of backlinks from many different sources pointing...

“Linkable Assets” in SEO and link building refer to any piece of content or feature on a website that is valuable enough that other websites,...

A “Link Pyramid” is a structured strategy used in SEO and link building to create backlinks to a website in a tiered manner. Imagine a...

“Link Velocity” in SEO and link building refers to the speed at which a website acquires backlinks over time. It’s a measure of how quickly...

“Link Popularity” refers to the measure of the quantity and quality of other web pages that link to a specific site or page. In the...

“Link Bait” in the context of SEO and link building refers to any content or feature within a website specifically designed to attract attention and...

“Link Spam” refers to the practice of placing or embedding irrelevant and manipulative links on websites, forums, blog comments, or any other online location. The...

“Lazy loading” is a design pattern commonly used in website development that delays the loading of non-critical resources at page load time. Instead, these resources...

“Link Reclamation” in SEO is about finding places on the internet where your website or content is mentioned but not linked to. Then, you try...

“Link Exchange” is when two websites agree to link to each other. It’s like two shop owners putting up each other’s posters in their windows....

“Link Farms” are websites or groups of websites that are created only to increase the number of backlinks pointing to a website. This is done...

Link building is the SEO practice of getting other websites to link to your site. These links are like votes or referrals that tell search...

“Mobile SEO” refers to the process of optimizing your website to ensure that it looks good and functions properly on mobile devices, such as smartphones...

“Meta tags” are HTML tag content that provides metadata about your website. The most common meta tags in SEO are the meta description and meta...

“Nofollow Links” are a type of link on a website that tells search engines not to count the link as an endorsement or vote of...

An outbound link is a link that points from your website to another website. These are the opposite of inbound links, which are links from...

Outreach in SEO is when you reach out to other people or businesses on the web, usually via email or social media, to get them...

“Page Speed” refers to how fast the content on a web page loads. In the world of SEO and link building, it’s an important factor...

Page Authority (PA) is a score given to how well a specific page on a website is likely to rank in search engine results. Think...

PBN stands for Private Blog Network, which is a collection of websites created to build links and direct them to a single website to boost...

“People Also Ask” is a feature in Google’s search results that shows questions related to the searcher’s initial query. When you search for something, Google...

A “Quality Link” in the context of SEO and link building refers to a hyperlink from another website that significantly contributes to your site’s credibility,...

“Redirect Chains” in the context of SEO and link building refer to a series of redirects that happen sequentially from one URL to another before...

“Robots.txt” is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl and index pages on their website. The...

“Reciprocal Links” are when two website owners agree to link to each other’s sites. It’s like two friends putting up posters for each other’s garage...

“SEO-Friendly URLs” are web addresses designed to meet the needs of users and searchers. Primarily, these URLs are easy to read and understand, both for...

“Server responses” in the context of SEO and link building refer to the codes that a web server provides to a browser or search engine...

An “SEO Audit” is essentially a health check for your website. It involves reviewing your site to see how well it’s performing in search engine...

“Social Bookmarking” is an online method that enables users to save, organize, and manage links to various websites and resources around the internet. Think of...

“Structured Data” refers to a standardized format for providing information about a page and classifying the page content. It’s like a label for every part...

A “Sitemap XML” is a file that lists all the important pages of your website, making sure search engines like Google know about all the...

An “SSL Certificate” is a digital certificate that provides authentication for a website and enables an encrypted connection. Short for Secure Sockets Layer, SSL is...

The “SERP (Search Engine Results Page)” refers to the page displayed by a search engine in response to a user’s query. Essentially, it’s the list...

Trust Flow, a term coined by the SEO data company Majestic, has become a crucial metric in the SEO landscape. It’s a score that measures...

UGC (User Generated Content) Links refer to links that come from content created by the users rather than the website owners or publishers. This kind...

“Website Authority” is a term used in SEO to describe the relative importance and trustworthiness of a website on the internet. It’s often considered an...

“Web Directories” are like the phone books of the internet, providing a categorized list of links to various websites. Each website is typically listed with...