“Robots.txt” is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl and index pages on their website. The file is part of the the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users. The robots.txt file tells the robot which parts of the website should not be processed or scanned. It is usually placed in the root directory of the website.

The Importance of Robots.txt for Google

Google’s crawlers respect the instructions in a robots.txt file. This means that understanding and correctly implementing robots.txt is essential for ensuring that Googlebot and other search engine crawlers access and index the content you want to rank for. Misconfigurations can lead to important content being overlooked or sensitive content being accidentally indexed, which might affect your site’s visibility and user privacy.

Best Practices for Using Robots.txt in SEO

To harness the full potential of robots.txt in your SEO strategy, consider the following practices:

  • Locate at the Root Directory: Always place the robots.txt file in the root directory of your site.
  • Be Specific with Instructions: Clearly state which crawlers the rule applies to and specify the directories or pages.
  • Regular Updates: Keep the file updated with changes in your website structure or content strategy.
  • Use Crawl Delay Wisely: Implement crawl delay rules for crawlers if your server’s load time is a concern but use it cautiously as it may affect content indexing.
  • Avoid Common Mistakes: Ensure not to disallow pages you want indexed or inadvertently block essential resources that render your pages correctly.
  • Validate Your Robots.txt: Regularly test your robots.txt file using a validator tool to ensure it’s free of errors and functioning as intended.
  • Document Changes: Keep a changelog for your robots.txt file, especially if you have a team managing the website.
  • User-agent and Disallow Commands: Understand and correctly use the primary directives, like user-agent and disallow, to control crawler access.


Robots.txt is a powerful tool in the SEO toolkit. It guides search engines to your valuable content and protects sensitive areas from unwanted indexing. When used correctly, it helps create a more efficient and effective crawling and indexing process, which is fundamental for achieving optimal presence in search engine results. As you continue to develop and refine your SEO strategy, keep in mind that robots.txt isn’t just about keeping bots out; it’s about guiding them to the content that matters most, ensuring your site’s relevancy and authority in the vast digital landscape. Remember, the goal is to facilitate a seamless conversation between your site and search engines, and mastering robots.txt is a step in the right direction.

Be an ambassador of the new SEO and earn money with us
We not only boost SEO — we help to earn money
Share your referral link and earn 25% of our commission
Our top partners are earning $20.000-50.000 monthly