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Google Says Don’t Focus on Links. Should You?
“You shouldn’t be creating links to your site in general.” This is what Google’s John Mueller has categorically declared – among a host of other assertions from Googlers against the effectiveness and practice of link building. But that’s clearly not…
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How to Use ChatGPT for Link Building Campaigns
Link building is a crucial component of any successful SEO campaign. In recent years, the process of acquiring high-quality backlinks…
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5 min
301 Redirects for SEO: The Complete Guide
The 301 redirect is one of the most important aspects of SEO. A 301 is equivalent to a followed link…
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Content and links are the two pillars of SEO. While we have covered a lot of link building tactics and strategies you can follow in…
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Types of Keywords and When to Use Them
Keywords are the pillars of a website’s SEO and content marketing strategy. A website’s success largely depends on how well…
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What Is Site Authority and Why It Matters in Link Building?
The Google search algorithm started out with links as its building blocks. Links were crucial in determining the authority and…
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How to Effectively Sell Your SEO Services & Products
This topic is very dear to all of us here at Serpzilla because we ourselves have an SEO product that…
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How is AI-Powered Search Affecting SEO? 5 Key Questions
GPT-4 is here! It’s been just a few months since the release of ChatGPT with the previous version. We’ve barely…
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How to Set a Link Building Budget and Maximize ROI
You shouldn’t pay for links, should you? Paid links are bad. Nope. Google recognizes that “buying and selling links is…
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Are you tired of your link-building efforts not paying off? It’s time to analyze your campaign and ensure your links are doing their job. How…
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All SEO is built around keywords. What are keywords, anyway? They’re the terms, words and phrases that searchers enter in Google or other search engines…
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Why Faster SEO Results Inspire Customer Loyalty and Trust
SEO is a complex and ever-evolving field that requires a combination of technical knowledge, analytical skills, and creativity to succeed.…
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