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Google Says Don’t Focus on Links. Should You?

Google Says Don’t Focus on Links. Should You?

“You shouldn’t be creating links to your site in general.” This is what Google’s John Mueller has categorically declared – among a host of other assertions from Googlers against the effectiveness and practice of link building. But that’s clearly not…
3
8 min
How to Use ChatGPT for Link Building Campaigns

How to Use ChatGPT for Link Building Campaigns

Link building is a crucial component of any successful SEO campaign. In recent years, the process of acquiring high-quality backlinks…
86
5 min
301 Redirects for SEO: The Complete Guide
SEO

301 Redirects for SEO: The Complete Guide

The 301 redirect is one of the most important aspects of SEO. A 301 is equivalent to a followed link…
75
8 min

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4 Super-Effective Content Marketing Tips for 2023
SEO
Content and links are the two pillars of SEO. While we have covered a lot of link building tactics and strategies you can follow in…
63
6 min
Types of Keywords and When to Use Them

Types of Keywords and When to Use Them

Keywords are the pillars of a website’s SEO and content marketing strategy. A website’s success largely depends on how well…
51
7 min
What Is Site Authority and Why It Matters in Link Building?
SEO

What Is Site Authority and Why It Matters in Link Building?

The Google search algorithm started out with links as its building blocks. Links were crucial in determining the authority and…
62
8 min
How to Effectively Sell Your SEO Services & Products
SEO

How to Effectively Sell Your SEO Services & Products

This topic is very dear to all of us here at Serpzilla because we ourselves have an SEO product that…
53
9 min
How is AI-Powered Search Affecting SEO? 5 Key Questions

How is AI-Powered Search Affecting SEO? 5 Key Questions

GPT-4 is here! It’s been just a few months since the release of ChatGPT with the previous version. We’ve barely…
112
5 min
How to Set a Link Building Budget and Maximize ROI

How to Set a Link Building Budget and Maximize ROI

You shouldn’t pay for links, should you? Paid links are bad. Nope. Google recognizes that “buying and selling links is…
52
8 min
The Definitive Guide to Backlink Analysis
Are you tired of your link-building efforts not paying off? It’s time to analyze your campaign and ensure your links are doing their job. How…
115
9 min
How to Find Good Keywords and What to Do with Them
SEO
All SEO is built around keywords. What are keywords, anyway? They’re the terms, words and phrases that searchers enter in Google or other search engines…
88
7 min
Why Faster SEO Results Inspire Customer Loyalty and Trust
SEO

Why Faster SEO Results Inspire Customer Loyalty and Trust

SEO is a complex and ever-evolving field that requires a combination of technical knowledge, analytical skills, and creativity to succeed.…
68
9 min