“You shouldn’t be creating links to your site in general.” This is what Google’s John Mueller has categorically declared –…
The 301 redirect is one of the most important aspects of SEO. A 301 is equivalent to a followed link…
Content and links are the two pillars of SEO. While we have covered a lot of link building tactics and…
Keywords are the pillars of a website’s SEO and content marketing strategy. A website’s success largely depends on how well…
The Google search algorithm started out with links as its building blocks. Links were crucial in determining the authority and…
This topic is very dear to all of us here at Serpzilla because we ourselves have an SEO product that…
You shouldn’t pay for links, should you? Paid links are bad. Nope. Google recognizes that “buying and selling links is…
All SEO is built around keywords. What are keywords, anyway? They’re the terms, words and phrases that searchers enter in…
SEO is a complex and ever-evolving field that requires a combination of technical knowledge, analytical skills, and creativity to succeed.…
What do businesses aim for when they run SEO campaigns? Rankings? Visitors? No. Ultimately, the goal of every business is…
Under-promise and over-deliver. This is one of the commandments in the book Customers for Life by Carl Sewell and it…
Backlinks are a major ranking factor in SEO, and they play a critical role in any successful link-building strategy. They…