SEO
Google Says Don’t Focus on Links. Should You?
“You shouldn’t be creating links to your site in general.” This is what Google’s John Mueller has categorically declared –…
2
8 min
301 Redirects for SEO: The Complete Guide
The 301 redirect is one of the most important aspects of SEO. A 301 is equivalent to a followed link…
74
8 min
4 Super-Effective Content Marketing Tips for 2023
Content and links are the two pillars of SEO. While we have covered a lot of link building tactics and…
62
6 min
Types of Keywords and When to Use Them
Keywords are the pillars of a website’s SEO and content marketing strategy. A website’s success largely depends on how well…
51
7 min
What Is Site Authority and Why It Matters in Link Building?
The Google search algorithm started out with links as its building blocks. Links were crucial in determining the authority and…
61
8 min
How to Effectively Sell Your SEO Services & Products
This topic is very dear to all of us here at Serpzilla because we ourselves have an SEO product that…
51
9 min
How to Set a Link Building Budget and Maximize ROI
You shouldn’t pay for links, should you? Paid links are bad. Nope. Google recognizes that “buying and selling links is…
51
8 min
How to Find Good Keywords and What to Do with Them
All SEO is built around keywords. What are keywords, anyway? They’re the terms, words and phrases that searchers enter in…
87
7 min
Why Faster SEO Results Inspire Customer Loyalty and Trust
SEO is a complex and ever-evolving field that requires a combination of technical knowledge, analytical skills, and creativity to succeed.…
68
9 min
You Generated Leads from SEO. Now What?
What do businesses aim for when they run SEO campaigns? Rankings? Visitors? No. Ultimately, the goal of every business is…
102
8 min
How to Manage Client Expectations and Maximize Retention in SEO
Under-promise and over-deliver. This is one of the commandments in the book Customers for Life by Carl Sewell and it…
118
8 min
Buying Backlinks: The Past, Present and Future of the Oldest SEO Tactic
Backlinks are a major ranking factor in SEO, and they play a critical role in any successful link-building strategy. They…
116
7 min