Link Reclamation

“Link Reclamation” in SEO is about finding places on the internet where your website or content is mentioned but not linked to. Then, you try to get the website owner to add a link back to your site. It’s like realizing someone has talked about your store in their blog but hasn’t given the address, so you kindly ask them to include it so people can find you.

This is important because having more links to your site can help improve your site’s visibility and ranking on search engines. It’s also a way to take advantage of existing mentions of your brand or content that aren’t currently helping your SEO as much as they could. 

The Significance of Link Reclamation to Google

Strengthening Web Integrity

For Google, the web is a nexus of information connected by links. Link reclamation helps to maintain the integrity of this network. When links are reclaimed, they strengthen the signals that tell Google’s algorithms which websites are credible and authoritative. This process is crucial because Google’s primary goal is to provide users with the most relevant and useful results, and accurate linking is an essential part of delivering on that promise.

Enhancing Search Quality

Link reclamation is not just about fixing what’s broken; it’s about enhancing the quality of the search experience. By reclaiming links, SEO professionals help Google recognize the true scope of a website’s influence and ensure that valuable content is not lost due to misdirected or missing links.

Best Practices for SEO Link Reclamation

To make the most out of link reclamation efforts, follow these SEO best practices:

  • Conduct Regular Audits: Frequently check for mentions without links using various SEO tools.
  • Reach Out Politely: Contact webmasters with a friendly request to add missing links.
  • Track Your Brand Mentions: Set up alerts to monitor when your brand is mentioned online.
  • Repair Broken Links: Identify and fix any links to your site that no longer work.
  • Update Redirects: Ensure that any redirects from old pages are correctly implemented.
  • Keep Records: Maintain a log of your outreach for link reclamation and the responses received.
  • Focus on High-Value Opportunities: Prioritize reclamation efforts on influential sites that will provide the most benefit.
  • Educate on the Value of Linking: When reaching out, explain how linking can be mutually beneficial.


The practice of link reclamation is a testament to the evolving nature of SEO. It’s a process that not only recovers lost link value but also reinforces the interconnected structure of the web that Google and users rely on. By investing in link reclamation, you ensure that your website is recognized for its true worth and that your content continues to contribute to the rich tapestry of the internet.

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