Rated 4.9/5 by users

iGaming Backlinks

Name: iGaming Backlinks
Brand: Serpzilla
Rating: 4.9 (528 reviews)

Find, compare, and buy iGaming backlinks with full control over every placement

150,000+ vetted sites
20M+ backlinks placed

No subscription or platform fees
Crypto payments accepted

200+ iGaming clients
Link building automation via Claude

AI Agent

For Link Building

Run Guest Post workflows directly from Claude via Serpzilla’s MCP server and Claude Skill. Search sites, prepare orders, upload content, and track placements in chat — you approve every purchase.

Platform Fees

See the price before you buy and pay only for the backlinks you choose. No subscription fees, no platform fees, and no hidden commissions.

Price Match

Guarantee

We negotiate directly with website owners for competitive prices. Find the same placement for less, and we’ll match it.

150k+ sites

The Largest iGaming Backlink Database

Explore 150,000+ websites across Serpzilla.
The interface displays only websites relevant to your niche, helping you quickly find the right placements.

Up to 85%

Placement Success Rate

Get up to an 85% placement success rate in iGaming, with fewer rejected orders slowing down your link building plan.

Keyword Boosting

Give priority pages an extra boost in competitive Google SERPs with keyword boosting that complements your backlink strategy.

Save More as You Scale

Earn cashback on every order through Serpzilla’s loyalty program. The more placements you buy, the more you save automatically.

Homepage Backlinks

Get links from website homepages that carry the most link juice for less than $10 per month. A cost-effective way to add stronger placements to your backlink strategy.

Free Backlink Strategy

See which backlinks you actually need. We use Semrush data to compare you with competitors, identify the biggest gaps, and recommend specific Serpzilla placements to close them.

40+ SEO Metrics at No Extra Cost

Easily filter Serpzilla’s extensive inventory using 40+ key metrics, including geolocation, language, industry, spam score, domain rating, and organic traffic.

iGaming Case Study

Case Study: 7,000 Backlinks and 1M Daily
Organic Visits
in One Month

A sports streaming project had spent more than a year using traditional SEO methods without achieving the required growth.

The agency changed its approach and used Serpzilla to execute a high-volume rental backlink strategy.

Read the Full Case Study

Referring domains over the last 30 days, reaching 23,562 organic keywords

Rental backlinks acquired: 7,000
Average monthly cost per rental backlink: ~$2.50

Daily organic visits reached: 1M
Keywords ranking in Google’s Top 100: 23K+

Serpzilla is my favourite platform for link-building. What I like most is the ability to customize and find the perfect link for each client on a case-by-case basis.

It’s easy to use and gives a variety of different options to filter through. From the topic to country, budget, traffic numbers etc, there’s plenty of room to adapt and pick the best link for your client. I would highly recommend SERPzilla for your link-building.

Serpzilla truly is a complete hub for all things related to backlinks. Whether you want to learn why backlinks or important, build them for your brand or acquire links for an agency, they do it all.

The website and marketplace is extremely easy to use and the links they can acquire are second to none.

My time working with Serpzilla has always been a solid one and I even learn things about the latest Google updates due to their proactive resources. Recommend to anyone looking for a solid backlink partner.

I’ve really enjoyed working with Serpzilla. Their team is always very responsive and attentive. I especially like their filter interface, which is very user-friendly and makes due diligence a breeze. I can clearly see the value add and why so many people love Serpzilla.

I normally don’t use backlink tools, but when I do, I turn to Serpzilla. It’s an incredibly effective platform for discovering high-quality backlink opportunities that provide real SEO value.

I use it both for my own site and for my clients when I need to target specific niches that move the needle in rankings and authority. What I appreciate most is the balance of ease-of-use with access to meaningful data that helps me make confident decisions.

Serpzilla has become a reliable part of my SEO toolkit, and I highly recommend it to anyone serious about growing their online presence.

Serpzilla has been a dominant force in the link building and SEO industry for as long as I can remember.

I’ve grown my own companies with SEO for the past 10+ years and I continue to use Serpzilla as a resource while link building and growing authority. Can’t recommend them enough to other SEOs looking to level up the strength of their website.

Serpzilla saves me a ton of time to find opportunities for backlinks, for the niche I want, and it’s easy. It’s my go-to place for bulk link-buying and quick links.

The platform has a huge variety of sites to choose from, with clear metrics that help me pick the best ones.

I also like that I can manage everything in one place instead of doing endless manual outreach.

Finding reliable backlinks has always been one of the biggest challenges in SEO. What I love about Serpzilla is how effortless it makes the whole process.

The platform gives me access to a huge variety of quality links, with transparent metrics and an intuitive dashboard that saves me hours every week. It’s now a core part of my link building strategy.

Rental Backlinks

★ Exclusive

Scale link volume quickly when competitors are far ahead, you’re building authority for a new site, or you need an extra push during peak seasons and major tournaments. Available from $0.01 per month, with the flexibility to pause anytime.

Niche Edits

Your link is inserted into existing, already-indexed content, so you can benefit from page age and accumulated authority. Faster delivery makes niche edits ideal for high-velocity campaigns.

Guest Posts

Publish relevant editorial content with contextual backlinks on websites that accept iGaming, casino, betting, and gambling topics.

Sitewide Links

Get backlinks placed in website headers or footers across multiple pages to build broader authority and increase link exposure.

Brand Mentions

Get your brand mentioned in relevant content on Quora and Medium. Build brand authority and improve LLM brand visibility in ChatGPT, Gemini, and Perplexity AI results.

UGC

Forums and other user-generated content platforms. Build topical trust with search engines and strengthen your brand presence in relevant third-party discussions.

Signup fee

$0

Create your account and explore available placements for free.
Subscription fee

$0

No monthly commitments. Scale your link building when you need it.
Platform fees

$0

Pay for the backlinks you purchase, not for access to the platform.

Explore pricing

How Much Do iGaming Backlinks Cost?

Average Placement Prices

guest post: $459
link insertion: $225
brand mention: $18
forum backlink: $8

DR Influence

Low-DR DR 1-30: $220 per link
Mid-DR DR 31-60: $400 per link
High-DR DR 60+: $1200 per link

Traffic Influence

Low-Traffic 1–999 visits/month: $20-80 per link
Mid-Traffic 1K–9,999 visits/month: $80–250 per link
High-Traffic 10K-100K+ visits/month: $1200 per link

Based on iGaming placements currently available in Serpzilla.
Prices may vary by website, authority, traffic, country, language, and placement type.

Domain	Niche	AS	DR	DA	Country	Lang	Traffic	Price	Buy Guest Post
playsense.nl	iGaming	49	79	37	Netherlands	Dutch	1.1M	$1778	Publish
sigma.world	iGaming	53	79	49	Spain	English	492.9k	$3693.99	Publish
icon-era.com	iGaming	45	57	49		English	276.2k	$519.4	Publish
finance.liga.net	iGaming	67	77	74	Ukraine	Ukrainian	188.7k	$522.28	Publish
thegamehaus.com	iGaming	41	54	49	United States	English	104.8k	$358.21	Publish
readwrite.com	iGaming	36	85	87	United States	English	94.9k	$1208.94	Publish
huidu.io	iGaming	24	31	2		English	68.2k	$282.9	Publish
guiadoinvestidor.com.br	iGaming	44	45	44	Brazil	Portuguese	54.4k	$358.21	Publish
revpanda.com	iGaming	25	55	37		English	44.3k	$2609.2	Publish
reveriepage.com	iGaming	37	46	37	United States	English	41.7k	$343.23	Publish
trendingus.com	iGaming	38	39	61	India	English	41.1k	$319.54	Publish
companieshistory.com	iGaming	44	55	43		English	37.6k	$382.63	Publish
insidebitcoins.com	iGaming	25	74	68		English	36.1k	$1817.48	Publish
scaleo.io	iGaming	25	65	38		English	32.9k	$720.48	Publish

Explore iGaming Placements

From Strategy to Live iGaming Backlinks
in 5 Steps

Backlink Gap Analyzer comparing a site against competitors

Use Serpzilla’s Backlink Gap Analyzer, powered by Semrush data, or get a free custom backlink strategy from our team. See where competitors are stronger, identify what your backlink profile is missing, and get specific placement recommendations to close the gap.

Serpzilla catalog of websites with SEO metrics and prices

Search across 150,000+ websites and see only websites relevant to your niche. Compare exact placements using 40+ SEO metrics, including DR, organic traffic, geolocation, spam score, topical relevance, and price.

Selecting iGaming placements in Serpzilla

Select the exact websites that fit your strategy and budget. You see the website, metrics, and price before you buy. No predefined packages. You choose what to buy and how much to spend.

Adding target URL and anchor text to a Serpzilla order

Add your target URL and anchor text, upload your own content or use content creation where available, and submit the order directly in Serpzilla.

Track every placement and its status from your account. Every permanent placement is guaranteed to stay live for 12 months. If a link drops, we replace it.

Or Run It Directly
from Claude

Set Up Serpzilla in Claude

Serpzilla vs. Other Ways to Build iGaming Links

See how Serpzilla compares with other link building platforms and manual outreach across strategy, placements, automation, and scale.

★ = Exclusive to Serpzilla ✓ = Available ~ = Partial / Limited — = Not available

Feature	Serpzilla	Other Link Building Platforms	Manual Outreach
Price match guarantee	★ Exclusive	—	—
Link building automation via Claude	★ Exclusive	—	—
Open marketplace access	✓ 150K+ websites	—	Build your own list
Backlink gap analysis	★ Exclusive	—	—
40+ SEO metrics	✓ Built into site search	~ Limited	Requires separate tools
Placement types	✓ Guest posts, niche edits, rental, sitewide, UGC, brand mentions & more	~ Varies by platform	Requires separate outreach
Rental backlinks	★ Exclusive	—	—
LLM visibility monitoring	★ Exclusive	—	—
Crypto payments	✓ Lower commission	—	—
Keyword boosting	★ Exclusive	—	—
API & enterprise scale	✓ Full API + load-tested infrastructure	~ Varies by platform	—
Team & budget management	✓ Sub-accounts, roles, centralized budgets	~ Varies by platform	—
Native Semrush integration	★ Exclusive	—	—
Link guarantee	✓ Link placement & indexation	✓	—
Cashback	✓ Save more as you scale	~ Available on some platforms	—

iGaming backlinks are links from external websites to casino, betting, poker, lottery, affiliate, and other gambling-related sites. They help strengthen website authority and support organic rankings. The challenge in iGaming is that many websites do not accept gambling-related placements, making relevant, high-quality backlinks harder to acquire.

Not really. The biggest difference is availability. Many websites simply do not accept casino or gambling content, which makes finding relevant placements more difficult. That is why access to a large iGaming backlink database and the ability to compare websites before buying matter so much in this niche.

Yes. You can browse individual websites in Serpzilla and review their SEO metrics, organic traffic, geolocation, language, placement type, and price before placing an order. You choose the exact placements you want instead of buying a package and finding out where your links were placed later.

Prices depend on the placement type, website authority, organic traffic, country or region, and other factors. Serpzilla shows the price of each placement before you buy, so you can compare options and build around your actual budget. There are no subscription or platform fees, and you do not need to commit to a predefined package.

There are fewer websites willing to accept gambling-related content, particularly in competitive markets and stronger authority ranges. Serpzilla gives you access to the largest iGaming backlink database, transparent prices, and a Price match guarantee, so you can compare options and get more from your link building budget.

There is no fixed number. It depends on how your backlink profile compares with the sites already ranking for your target keywords. Serpzilla can compare your site with competitors using Semrush data and identify whether your biggest gap is backlink volume, stronger referring domains, or the balance between them. You can also get a free custom backlink strategy with specific placement recommendations.

Serpzilla supports guest posts, niche edits, rental backlinks, homepage and sitewide links, UGC placements, brand mentions, and other formats. This lets you combine different link types depending on whether you need more authority, greater backlink volume, stronger placements, or broader brand visibility.

Serpzilla lets you filter and compare websites using 40+ metrics, including DR, organic traffic, geolocation, language, industry, spam score, and topical relevance. This gives you more context for evaluating placements instead of choosing websites based on DR alone.

Yes. You control the target URLs and anchor texts used for your placements. For Guest Posts, you can also upload your own content or use content creation where available.

Serpzilla makes link building significantly faster than manual outreach by removing much of the prospecting, negotiation, and follow-up work. One of our clients used 7,000 rental backlinks at an average cost of around $2.50 per month and reached 1 million daily organic visits and 23,000 keywords in Google’s Top 100 within one month. Results vary by website, competition, and strategy, but Serpzilla gives you the infrastructure to execute high-volume link building much faster than managing outreach manually.

Serpzilla achieves up to an 85% placement success rate in iGaming. This means fewer rejected orders slowing down your link building plan and a more reliable way to execute larger iGaming campaigns.

Rental backlinks are useful when you need to increase link volume quickly, especially if competitors are far ahead, you are building authority for a new website, or you need extra volume around peak seasons and major events. They let you scale without paying the full cost of permanent placements upfront and pause whenever needed. In one Serpzilla case study, an agency used 7,000 rental backlinks at an average cost of around $2.50 per month to grow a sports streaming website to 1 million daily organic visits within one month.

Every permanent placement is guaranteed to stay live for 12 months. If a link drops during that period, Serpzilla replaces it.

Yes. Serpzilla accepts cryptocurrency payments, giving iGaming companies a fast and convenient alternative to traditional payment methods with lower transaction commissions.

Yes. Serpzilla is built for agencies and teams managing multiple brands, markets, or clients. Use sub-accounts, centralized budgets, role-based permissions, API access, and a cashback loyalty program to manage campaigns at scale. Larger campaigns can also get dedicated account management.

Yes. Connect Claude to Serpzilla through its public MCP server and dedicated Claude Skill. You can search for websites, compare placements, add target URLs and anchor texts, upload content, prepare Guest Post orders, and check placement statuses directly from Claude. You review the results and approve every purchase before an order is placed.

FatJoe is a done-for-you link building platform. You submit your target URL, anchor text, and requirements, and its team finds the placements for you. Serpzilla gives you direct access to the inventory. You can browse websites, compare 40+ SEO metrics and prices, and choose the exact placements you want before you buy. Serpzilla also gives you access to rental backlinks, a Backlink Gap Analyzer powered by Semrush data, a free custom backlink strategy, Price match guarantee, crypto payments, API access, sub-accounts, and Guest Post workflows directly from Claude via MCP.

Your competitors are
building backlinks right now

See where they’re ahead, identify what your backlink profile is missing, and build the links you need to close the gap.

Price match guarantee
150,000+ vetted sites
No subscription or platform fees

iGaming Backlinks