Get a Custom
Backlink Strategy Built
by Our SEO Team

Name: Custom Backlink Strategy
Brand: Serpzilla
Rating: 4.9 (528 reviews)

Invest your budget where it drives impact. Our link strategist analyzes your domain against competitors, identifies your backlink gaps using Semrush data, and handpicks 10 placements that fit your niche, budget, and goals.

Free
No credit card

Trusted by 10,000+ SEO teams
Your shortlist is yours to keep

Built on your competitor data
Powered by Semrush

Step 1

Tell us your domain

Just share your domain. We automatically find your top competitors using Semrush data, and you can adjust the list if something's off.

Enter your domain in Backlink Gap Analyzer

Step 2

We compare your backlink profile against competitors

Our link strategist builds a full comparison: total referring domains, average Authority Score, and how each competitor's backlinks are distributed across authority ranges. This shows not just whether competitors are stronger, but where.

Step 3

Identify what's missing

Our strategist sees clearly whether your gap comes from insufficient backlink volume, a lack of high-authority domains, or an imbalance between mid-tier and strong backlinks. Instead of asking "what should we build next," you already have the answer, backed by data you can use to justify budget, set KPIs, and forecast results with confidence.

Step 4

Get your roadmap and shortlist

We'll build a tailored link acquisition roadmap and handpick the best opportunities for your site. We focus on placements that match your budget, market, and the strategies your competitors are already using.

Curated site shortlist for link building

Step 5

Launch when you're ready

Every placement on your shortlist is available for purchase directly inside Serpzilla. Buy now, save it for later, or come back with questions. It's yours either way.

Everything you need to build links that actually move rankings

Competitor backlink gap analysis

We compare your backlink profile with competitors to identify the main gap and recommend what to prioritize: backlink volume, high-authority domains, or the balance between mid-tier and strong backlinks.

A custom link shortlist just for you

Get a hand-picked shortlist of placements based on topic relevance, audience fit, and your budget. Built manually, not generated from a template.

Guest posts vs. niche edits allocation

The recommended split between guest posts and niche edits, tailored to your industry, growth stage, and linkbuilding goals.

Monthly budget breakdown

A clear cost estimate by placement tier so you can hit ranking targets without burning budget on low-impact links.

Cases from your industry

Real campaign examples from your niche: what's worked for similar companies and how to apply it to your project.

Milestones for your campaign

Our strategist maps out a month-by-month plan: how many links to build, what pace to follow, and what results to expect, so you know what progress should look like.

Ready to see your custom backlink strategy?

Share your domain and contact details to book a free 30-minute session with our link strategist. During the call, they’ll present your Custom Backlink Strategy, explain the competitor gaps and priorities behind it, and show you which placements to focus on in Serpzilla.

Free for first-time accounts. No credit card.
Your shortlist is yours to keep.

150,000+: Vetted sites
40+: Quality metrics per site
10,000+: Trusted by 10,000+ SEO teams worldwide

Execute your entire backlink strategy in one platform

Access guest posts, niche edits, sitewide links, brand mentions, and UGC all in one hub. Search, order, manage, and track every placement in a single workflow, without juggling multiple vendors, tools, or spreadsheets.

AI-powered site scoring, not just DR

Every site is evaluated using 40+ signals, including DR, organic traffic, topical relevance, spam score, link velocity, and outbound link ratio. Choose placements based on overall quality, not a single metric.

★ Only on Serpzilla

Native Semrush integration

Access Authority Score and live traffic data directly in site search through Serpzilla's native Semrush integration. Compare placements without switching tabs or copying metrics by hand.

★ Only on Serpzilla

Guest Post Automation for AI Agents

Connect OpenClaw or Claude directly to Serpzilla via MCP. Search for sites, upload articles, purchase placements, and manage the entire placement lifecycle from your agent's chat interface.

★ Only on Serpzilla

Manage what AI platforms say about your brand

Track how often ChatGPT, Gemini, and other AI platforms mention your brand, in what context, and with what sentiment. See where competitors appear instead, then get clear recommendations on where to place links and what content to create.

★ Only on Serpzilla

Price Match

Found the same placement at a lower price? We'll match it. No negotiations or back-and-forth.

12-Month Link Guarantee

Add a 12-month guarantee to eligible permanent placements. If a covered link drops during that period, we'll replace it. No disputes or paperwork.

Built to scale with your team

Manage multiple clients, markets, and campaigns through sub-accounts, centralised budgets, and granular permissions. Use the API to connect Serpzilla with your martech stack and scale without adding operational complexity.

For SaaS → SaaS link building strategy

Build authority around your product, feature, comparison, and high-intent content pages with placements on relevant technology and business websites. Use competitor data and detailed quality metrics to prioritise links that support sustainable organic growth.

For B2B → B2B link building strategy

Reach niche industry audiences through editorial placements, expert content, and brand mentions on trusted business websites. Build a consistent link acquisition plan that supports long sales cycles and complex buyer journeys.

For Local Business → Local backlink strategy

Build local authority with placements on regional publications and language-relevant websites. Target specific cities, regions, and markets to strengthen your local presence and improve visibility for location-based searches.

For Affiliates → Affiliate link building plan

Scale niche edits, sitewide links, Tier-2 links, and UGC while maintaining control over your anchor mix, budget, and placement pace. Manage high-volume link building through a single workflow instead of relying on multiple vendors.

For E-commerce → E-commerce backlink strategy

Strengthen category, collection, and other commercial pages with placements on websites relevant to your products and audience. Filter opportunities by niche, market, language, traffic, and authority to support visibility across priority categories.

1M organic visitors and 23,000 keywords in Top 100 in 1 month

A sports streaming platform had been stuck for over a year. An SEO agency used Serpzilla to place 7,000 rental links at ~$2.50/mo average, focusing on homepage placements with Moz DA 23+. The result: 1,000,000 organic visitors and 23,000 keywords in Top 100 within one month.

Read the full case study

5x traffic growth for a legal services business in the UAE

A UAE-based legal consultancy combined 20 rental links/mo ($100) with 10 guest posts/mo ($900) from DR 50+ domains. Over 12 months, monthly traffic grew from 7,000 to 38,000 visitors, peaking at 44,000, from approximately 300 total links placed.

Read the full case study

5x traffic growth for a wine retailer in Vietnam

Starting from zero authority and a limited budget, the team used Serpzilla rental links filtered by Trust Flow (20+) and DR (10+). Domain Rating grew from 0 to 16 in the first month, while organic traffic increased fivefold over the same period.

Read the full case study

Links that support visibility in search and AI

Google rankings are no longer the only measure of search visibility. AI platforms such as ChatGPT, Perplexity, and Google AI Overviews also rely on third-party sources, brand mentions, and broader authority signals when choosing which brands and content to surface.

Serpzilla helps you build the off-page signals that support both traditional SEO and AI visibility. Your strategy can combine backlinks, brand mentions, and UGC placements selected for relevance, authority, and stronger coverage across the web.

With Serpzilla GEO, you can track how often AI platforms mention your brand, in what context, and with what sentiment. Compare your visibility with competitors and identify where stronger third-party coverage is needed.

Links supporting search and AI visibility

Serpzilla is my favourite platform for link-building. What I like most is the ability to customize and find the perfect link for each client on a case-by-case basis.

It’s easy to use and gives a variety of different options to filter through. From the topic to country, budget, traffic numbers etc, there’s plenty of room to adapt and pick the best link for your client. I would highly recommend SERPzilla for your link-building.

Serpzilla truly is a complete hub for all things related to backlinks. Whether you want to learn why backlinks or important, build them for your brand or acquire links for an agency, they do it all.

The website and marketplace is extremely easy to use and the links they can acquire are second to none.

My time working with Serpzilla has always been a solid one and I even learn things about the latest Google updates due to their proactive resources. Recommend to anyone looking for a solid backlink partner.

I’ve really enjoyed working with Serpzilla. Their team is always very responsive and attentive. I especially like their filter interface, which is very user-friendly and makes due diligence a breeze. I can clearly see the value add and why so many people love Serpzilla.

I normally don’t use backlink tools, but when I do, I turn to Serpzilla. It’s an incredibly effective platform for discovering high-quality backlink opportunities that provide real SEO value.

I use it both for my own site and for my clients when I need to target specific niches that move the needle in rankings and authority. What I appreciate most is the balance of ease-of-use with access to meaningful data that helps me make confident decisions.

Serpzilla has become a reliable part of my SEO toolkit, and I highly recommend it to anyone serious about growing their online presence.

Serpzilla has been a dominant force in the link building and SEO industry for as long as I can remember.

I’ve grown my own companies with SEO for the past 10+ years and I continue to use Serpzilla as a resource while link building and growing authority. Can’t recommend them enough to other SEOs looking to level up the strength of their website.

Serpzilla saves me a ton of time to find opportunities for backlinks, for the niche I want, and it’s easy. It’s my go-to place for bulk link-buying and quick links.

The platform has a huge variety of sites to choose from, with clear metrics that help me pick the best ones.

I also like that I can manage everything in one place instead of doing endless manual outreach.

Finding reliable backlinks has always been one of the biggest challenges in SEO. What I love about Serpzilla is how effortless it makes the whole process.

The platform gives me access to a huge variety of quality links, with transparent metrics and an intuitive dashboard that saves me hours every week. It’s now a core part of my link building strategy.

Ready to build a strategy that works?

Book a free 30-minute session with our link strategist. We'll walk you through a Custom Backlink Strategy built around your domain, competitors, niche, and budget, then explain which placements to prioritise and why.

Free for first-time accounts. No credit card.
Your shortlist is yours to keep.

A Custom Backlink Strategy is a site-specific roadmap built around your current backlink profile, competitors, niche, budget, and growth goals. It shows which types of placements to prioritise, how to distribute your budget, and how to build links at the right pace.

During the free 30-minute session, our link strategist will walk you through your Custom Backlink Strategy, explain the most important gaps between your site and its competitors, and present a prioritised shortlist of placements available in Serpzilla.

We use Semrush competitor and backlink data, combined with publisher data from the Serpzilla platform and more than 40 site quality metrics. Recommendations are based on your competitive gaps, niche relevance, authority metrics, organic traffic, budget, and campaign goals.

A traditional agency brief may leave you with recommendations that still require separate outreach, vendor management, and price negotiations. With Serpzilla, your strategy is connected to real placements available on the platform, so you can review transparent pricing and execute the plan in the same workflow.

You’ll receive and review your Custom Backlink Strategy during your scheduled 30-minute session. Before the call, our link strategist will analyse your domain, competitors, niche, and goals.

Your shortlist is yours to keep. You can purchase the recommended placements directly through Serpzilla, save them for later, or continue exploring the platform before making a decision. There is no obligation to launch a campaign.

Yes. The strategy can include backlinks, brand mentions, and UGC placements designed to strengthen your brand’s third-party authority signals across the web. With Serpzilla GEO, you can also track how AI platforms mention your brand, compare your visibility with competitors, and identify gaps in your external coverage.

Yes. The 30-minute strategy session is free for first-time accounts, and no credit card is required. You keep your Custom Backlink Strategy and shortlist whether or not you purchase any placements.

Get a Custom
Backlink Strategy Built
by Our SEO Team