If many other websites or internet users link to a site, it signals to search engines that the site has a certain reputation and authority. However, links from trustworthy sources are essential. This forms the site’s link weight, affecting its search rankings.

  • For Google, important links in the link profile include Guest Posts, Web 2.0 links, and Sitewide backlinks.

In addition to dofollow links, the number of nofollow links is important, with about 60-70% of links pointing to the site’s main page. Google favors unanchored links (with URL as the anchor).

The three golden rules of link promotion – diversity, gradual build-up, and quality of donor sites – work for both search engines.

Promotion Recommendations for Google

  • To address the issue of a safe yet effective link profile, use multi-tiered Tier 2 strategies. When you place links on a donor site page, the static weight of the page increases. A portion of this weight is transferred to your page, raising it to the top as more significant.
  • Try to regularly increase the link weight of your site. It might be better to reduce the budget to stretch it over several months rather than rapidly increase the number of links and then stop the process due to lack of funds.
  • Aim to place links on authoritative resources with a Domain Rating (DR) greater than 30.
  • Alex Sandro

    Senior product manager at Serpzilla.com. SEO and linkbuilding expert. More than 10 years of work in the field of website search engine optimization, specialist in backlink promotion. Head of linkbuilding products at Serpzilla, a global linkbuilding platform. He regularly participates in SEO conferences and also hosts webinars dedicated to website optimization, working with various marketing tools, strategies and trends of backlink promotion.