Purchasing links haphazardly can be worse than not purchasing any at all, especially in situations where it’s necessary to optimize expenses. Before starting to buy links, it’s essential to thoroughly think through the link-building strategy, soberly assessing the desired effect in accordance with the available budget.
It’s best to start with analytics – familiarize yourself with the main competitors and parameters of their sites. The methodology recommends removing large businesses from the sample, as they can obscure an accurate assessment of the overall picture.
For analysis, you can use any convenient tools: Ahrefs, Serpstat, CheckTrust, Keys.so, Majestic, SEMrush.
