Social Signals for SEO

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Social Signals for SEO

These factors relate to user interaction with your resource on social networks.

  • For Google, factors include the presence of an official social network account, traffic from social networks, the presence of short videos, and content duplication in social networks.
Links from social networks are a significant part of link-building strategies for SEO-specialists (according to Serpzilla research).

Working on social media pages and actively interacting with them can significantly impact search ranking growth.

Promotion Recommendations for Google

  • Create verified company accounts on various social networks. Place social links (from user posts on social networks) on your site pages. Promotion in Google is a complex process, but working on factors in groups simplifies and systematizes it. Following these recommendations can significantly improve your project’s ranking and address weaknesses that previously hindered top search results.
  • Social network links are well ranked in Google, like any other type of link. Use this when promoting new content and individual pages. For E-E-A-T algorithms, not just the presence of social links is important, but also the renown of your employees or content authors. The more expert they are, the stronger their influence on overall ranking.
  • Alex Sandro

    Senior product manager at SEO and linkbuilding expert. More than 10 years of work in the field of website search engine optimization, specialist in backlink promotion. Head of linkbuilding products at Serpzilla, a global linkbuilding platform. He regularly participates in SEO conferences and also hosts webinars dedicated to website optimization, working with various marketing tools, strategies and trends of backlink promotion.
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