We are excited to officially announce a strategic integration with Semrush, one of the world’s top digital marketing platforms, which helps businesses of all sizes boost their online visibility and grow their brand.
Thanks to this partnership, our users now have direct access to Semrush-powered data, all within the Serpzilla interface. The integration enhances Serpzilla with fresh backlink data, including website traffic estimates, backlink quality metrics, and comprehensive SEO metrics like Authority Score – a well-rounded metric for assessing domain strength and trust. It helps SEOs and digital marketers identify high-value opportunities and make smarter link-building decisions.
What’s New with the Integration?
This powerful integration makes link building easier and more effective by bringing Semrush data straight into Serpzilla. Key features include:
✅ Authority Score – Semrush’s proprietary metric that evaluates the overall quality of a domain or page, helping users quickly assess link potential.
✅ Up-to-date Metrics – View the latest traffic data and backlink quality indicators directly in Serpzilla.
✅ Better Filtering – Easily find high-authority, low-spam sites using new filters.
✅ Seamless Workflow – There’s no need to switch between platforms, as everything happens right inside Serpzilla.
About Authority Score
Authority Score is a compound metric developed by Semrush to evaluate the trustworthiness and SEO value of a website. A higher score generally indicates that backlinks from this domain will carry more weight in search engine algorithms.
This score is based on:
- Link Power: Quantity and quality of backlinks
- Organic Traffic: Average monthly search traffic
- Spam Factors: Analysis of unnatural or manipulative link patterns
Why It Matters
By following this approach, the Serpzilla-Semrush integration:
- Saves time by automating site analysis
- Reduces human error when evaluating link sources
- Brings transparency and confidence to link-buying decisions
This collaboration reinforces Serpzilla’s mission to provide the most efficient and data-driven tools for link acquisition, making it a go-to platform for SEO professionals around the world.
