f you’re reading this blog, chances are that you’ve a new website and want to try everything that helps you get to the top of the search engine rankings. Especially via link building.
And why not. Link building is certainly the way forward given the fact that 96.55% of all pages in our index get zero traffic from Google, and 1.94% get between one and ten monthly visits.
That’s not all, here are some more evidence of why link building is an exercise that all new website owners and SEO professionals should prioritize:
Pages ranking #1-3 have over 2x more backlinks on average than pages ranking #4-10. (Moz, 2021)
Link building is a systematic process of acquiring hyperlinks from other websites that are mapped to your own website. Building links has several benefits, namely:
Before diving into link building for your new website, you need to take a few initial steps. In no particular order, these are:
1. Technical SEO Readiness:
2. Quality Content Creation
Your website should have high-quality, relevant content that addresses your audience’s needs and interests. Ensure a mix of content types to cater to different preferences. Diverse content increases the likelihood of attracting backlinks from various sources.
For instance, Buzzfeed had successfully introduced a variety of quizzes, listicles, and interactive videos to capture attention and entertain, while subtly introducing their target audience to sponsored content.This led to the popularity of the site.
3. Throw Keyword Optimization In The Mix
Identify and target relevant keywords within your content. This will help improve your content’s visibility in search results for those terms. You may also want to understand keyword clustering to maximize this effort.
At the same time, analyze your competitors’ websites to understand their link-building strategies, content themes, and audience engagement tactics.
4. Defining Your Niche and Understanding Your Audience
Clearly define your target audience. Understand their interests, challenges, and what kind of content they are likely to engage with and share. One of the best ways is to create user personas from scratch and then work towards fulfilling what they want in their journey.
Creating a link-building strategy is a critical step for new websites to gain visibility and improve search engine rankings. This section delves into the key components of developing a successful strategy.
1. Setting Realistic Goals and Timelines
Establish what you want to achieve with your link-building efforts, such as increasing domain authority, driving traffic, or improving rankings for specific keywords. At the same time, you need to understand that link building is a gradual process. Set realistic timelines for achieving your goals, keeping in mind the newness of your website.
2. Creating a Content Strategy That Attracts Backlinks
Develop a content calendar that outlines the types of content you will create. This could include blogs, videos, infographics, or podcasts, tailored to attract backlinks naturally.
3. Identifying Potential Link Opportunities
Identify websites, blogs, and forums where your target audience spends time. These are potential sources for backlinks. Communities like Superpath are great low-hanging fruits to keep an eye on trends and know where your users are.
4. Establishing Relationships for Link Acquisition
Build relationships with industry bloggers, journalists, and influencers. Networking is crucial for gaining backlinks and improving your website’s visibility. You can also attend various events such as Moz Con to meet and greet several industry thought leaders and build a rapport with them. This pays off in the longer term.
1. Guest Blogging on Relevant Platforms:
2. Utilizing Social Media to Amplify Content and Attract Links:
3. Creating Shareable Infographics and Resource Lists:
4. Reaching Out for Backlinks:
5. Commenting and Participating in Community Forums:
6. Internal Linking:
Remember to consistently apply these link building tactics and adapt them as your website grows and evolves in the digital landscape.
There are several attributes that make a link high in quality. Here’s a checklist for the same:
2. Assess the Quality of Potential Link Sources
Utilize SEO tools to assess the domain authority and trust flow of potential link sources. Elevated scores typically signify a more advantageous link source. Scrutinize the content of the potential link source, as high-quality, pertinent, and consistently updated content implies a reputable site. Analyze the site’s backlink profile through SEO tools, with a focus on a robust backlink profile devoid of spammy links, which indicates a site of high quality.
3. Approaching Quality Link Sources
Implementing personalized outreach strategies is crucial in link-building endeavors. When contacting potential link sources, customize your communication to showcase a genuine understanding of their website and articulate how your content can contribute value to their audience. It’s essential to frame your outreach as a mutually beneficial arrangement by offering high-quality content in exchange for a link, fostering a collaborative relationship. Furthermore, focus on building enduring connections with fellow webmasters and content creators within your niche. Cultivating these relationships not only opens doors to immediate link-building opportunities but also establishes a foundation for sustained collaboration and shared success in the future.
Once you’re set with your backlinking strategy and start following the process, also make sure that you do monitor your progress side by side and adjust the strategy as and when needed.
Utilize tools like Ahrefs, SEMrush, or Moz to track your backlinks. These tools provide insights into the quality of backlinks, the domains linking to your site, and the pages they are linking to.
At the same time, monitor referral traffic to understand which backlinks are driving traffic to your site. An increase in referral traffic from a specific site indicates an effective backlink. Use the Google search console to see how your backlinks are influencing your search engine rankings. It shows which websites link to you and how your link-building efforts are affecting your search performance.
Regularly assess your link-building strategy to verify its alignment with your SEO goals. This involves examining both the nature of the acquired links and their respective sources. Given the dynamic nature of SEO, it is imperative to adjust your link-building tactics in response to alterations in search engine algorithms or shifts within your industry.
Stay abreast of evolving SEO trends and adhere to best practices. Should you observe that your backlinks are not yielding the anticipated enhancements in search performance, prioritize the acquisition of higher quality links to optimize your strategy.
To recap, the following points form the basis of link building for new websites.
Engaging in link building demands a long-term perspective, as immediate results might not be apparent, but the rewards come with consistent and persistent efforts. It’s crucial to maintain patience and regularly review and refine your strategies to ensure their effectiveness. Stay attuned to evolving SEO trends and be prepared to adapt your tactics accordingly for sustained success in the dynamic digital landscape.