Serpzilla now allows you to place links with the rel attribute in Guest Posts. You can now make your website’s profile look more natural quickly and effortlessly — with just one click in the application form.

Most often, Dofollow links are purchased, but to enhance naturalness, it’s recommended to create an organic link profile. It’s important to consider the specifics of your competitive niche. Top competitors often add the following rel attribute types to links:

  • “Nofollow” — tells search engines not to crawl the link and not to count it towards the page’s ranking.
  • “Sponsored” — used to designate commercial links, i.e., those for which site owners receive compensation. Notably, Sape experts conducted an experiment showing that sponsored links are just as effective in promoting a site as other types. 

Typically, backlinks with the rel attribute do not exceed 10-20% of the total mass.

How to Place a Guest Post with the rel Attribute:

  1. Choose a suitable platform for placement.
  2. In the application form, specify in the “Rel attribute for the link” field which property you want to add.

After creating the application, the Publisher will be notified to add a specific type of link with “Nofollow” or “Sponsored.” The system will verify the correctness of the placement, not allowing it to pass if the link does not meet the specified attribute.

Find relevant donor sites even faster with the Referring domains parameter and place links with the rel attribute in one click to promote your site with minimal effort.

  • Sergey Pankov

    Sergey is a seasoned SEO expert with 20+ years of experience, global link building opinion leader, he is a regular speaker at various SEO conferences and webinars dedicated to website optimization. As a CEO at, Sergey is responsible for strategic & operational management of business areas, business scaling, building first-class customer service, innovation & technology management, hiring & management of teams of talents. Sergey's Linkedin