Hello, fellow SEO specialists from every corner of the globe! You might already be adept at optimizing sites for your local market, but what if your goal is to attract an audience beyond your country’s borders? 

Let’s delve into how to adapt your site for international SEO with specific examples and straightforward recommendations.

Step 1: Research Target Markets

First off, identify which countries or regions are most promising for your business. Don’t just rely on generic data; try to learn more about local search engines and user preferences. For example, Yandex is popular in Russia, while Baidu dominates in China. Knowing these nuances will help you fine-tune your strategy more precisely.

Step 2: Multilingual Content

Creating content in multiple languages is a key point in international SEO. 

Ensure that translations are high quality and consider the cultural nuances of your target markets. Automatic translators won’t accomplish this task as effectively as professional translators or native speakers.

Step 3: Use hreflang

The hreflang tag helps Google understand which version of your site is intended for users from a specific country or region. This is particularly important if you have content aimed at several language groups.

Proper use of this tag improves user experience and contributes to organic traffic growth.

Step 4: Local Domains or Subdomains

Consider using local domains (like .de for Germany) or subdomains for different countries. This not only increases user trust but also helps search engines index your site better for specific regions.

Step 5: Local SEO Optimization

Don’t forget about local SEO optimization. Incorporate local keywords, addresses, and product information into your content. Creating pages for each location can significantly increase your presence in target markets.


International SEO is not just about translating content and tweaking settings. It’s a deep adaptation for specific markets, taking into account their cultural and search peculiarities. By following the approaches mentioned above, you can significantly expand your audience and enhance the visibility of your site on a global level.

Good luck conquering new horizons!

  • Sergey Pankov

    Sergey is a seasoned SEO expert with 20+ years of experience, global link building opinion leader, he is a regular speaker at various SEO conferences and webinars dedicated to website optimization. As a CEO at Serpzilla.com, Sergey is responsible for strategic & operational management of business areas, business scaling, building first-class customer service, innovation & technology management, hiring & management of teams of talents. Sergey's Linkedin