SEO is super important for crypto websites. It helps them get seen on Google. And for crypto websites, this is the only thing that matters because there are tons of other websites out there, and they all talk about the same things. Crypto, crypto, currency, currency… The web is like a big garden, or, one can say, lots of gardens, all of them full of flowers, and they all smell similar and look alike. But you want your website to stand out. You want it to be the most dazzling bloom in the whole crypto universe, right? You want to attract more bees – more visitors. Think of SEO as a way to direct the bees straight to your garden, bypassing all the others!

SEO Strategies for Crypto Websites

Promoting a crypto website means using special technics to make it show up more on web search. 

Here are some steps:

Keyword Research

First, find the right keywords and use them on your site. Like “buy Bitcoin”, or “invest in Ethereum”, or “blockchain seo”. There are a lot of keyword research tools out there, including free ones. Here are some: 

  • Semrush
  • Google Keyword Planner (GKP)
  • Moz
  • Ahrefs
  • Serpstat
  • Mangools
  • Backlinko

You need to think as a user to find the right words: what is it that the visitor is looking for? Does he want to transfer money from one country to another? Is he thinking about an investment? If you want to trap a bee, you need to think like a bee.

Technical SEO

This is about making sure your website works. It should load fast, be safe, and work equally well on computers and mobiles. If your site works well, Google likes it more and puts it higher. It’s like ensuring your garden is well-tended so all the bees have a good place to land and find what they need. Or you can imagine your website as a car – you want it to run smoothly and safely so everyone enjoys the ride! There is nothing worse than a site that irritates the users with how slow it works. You need your website to be useful. Clients never come back to the place where they were unhappy, and Google sees everything. And if a visitor closes a page one millisecond after opening it, Google will notice it and put your website lower in ranking. 

You’d also want to ensure the security of your website. There are special measures that should be done in order to do so. They include implementing encryption protocols, and conducting regular vulnerability assessments. Your digital garden needs fortified walls to withstand potential cyber threats and unauthorized access attempts.

Meta Tags

Meta tags are little bits of info in your website’s code. They tell Google what your site is about. Important ones are the title tag, which is the page’s name, and the description tag, which is a short summary. Good meta tags help your site show up in searches. You can think of meta tags like little signs in your garden telling the visitors what flowers are inside. Or like the covers of books – they give readers a sneak peek of what’s inside and entice them to explore further. If your meta tag says “cryptocurrency keywords”, for example, searching engines will know that your site is dedicated to SEO for cryptocurrency. 

Web Design

A good-looking website is important. It should be easy to move around, so people don’t get lost. Clear menus, readable text, and nice pictures help make a site user-friendly. Think of your website design like the layout of a beautiful garden – you want everything to be easy to find and pleasant to look at. Your website design is like the storefront of a shop – it should be inviting and attractive, encouraging visitors to come in and browse around.

Social Media Engagement

Social media is another way to promote your crypto site. Share your stuff on Facebook, Twitter, and Instagram. More people will see it. Talking to people on social media can also make them trust your site more. Promoting your website on social media is like inviting your friends to come see your garden and telling them about all the wonderful flowers you have. Just make sure that they are wonderful indeed.

Crypto Backlinks: Best Link Building Practices
Backlinks are links from other sites to your site. They work as votes saying your site is good. For crypto sites, you can get backlinks by writing articles for other sites or getting listed on crypto directories. But don’t buy links. Google doesn’t like that. Get good backlinks from trusted sites. It can be done with certain tricks that take some time and effort but provide good results. Backlinks are like having other gardens nearby that recommend people come visit your garden too. They’re like friendship bracelets connecting your website with others!

Advanced SEO Techniques

For more advanced SEO, you can use structured data. This helps Google understand your content better. Also, optimize for voice search because more people now use Siri and Alexa. Keep up with Google’s changes. Google updates how it ranks sites a lot, so stay updated to be better than others. Structured data works as a navigation system that helps Google to explore your site and understand what it’s all about! Structured data is like adding signposts along the path, making it easier for visitors to navigate through your website.

In short, SEO is key to making your crypto site visible. Use the right keywords, make sure your site works well, create good meta tags, have a nice design, engage on social media, build good backlinks, and use advanced SEO tricks. Stay updated and tend to your digital garden every day. This helps to greatly improve the website’s visibility and ranking in search engine results pages (SERPs).

Finally, you’d need to measure the effectiveness of SEO strategies. To do so, it is advised to utilize various analytics tools that help track key performance indicators (KPIs). KPIs include organic traffic, keyword rankings, and conversion rates. Analyze these metrics, see what works and what doesn’t, refine your strategies to maximize the website’s organic reach and engagement.

It’s like becoming the master gardener of the internet, growing the most beautiful and sought-after flowers in your digital garden. Use all there is in the magical world of SEO to transform your website into a shining beacon, drawing visitors from far and wide to inhale all the useful information it holds.

  • Sergey Pankov

    Sergey is a seasoned SEO expert with 20+ years of experience, global link building opinion leader, he is a regular speaker at various SEO conferences and webinars dedicated to website optimization. As a CEO at, Sergey is responsible for strategic & operational management of business areas, business scaling, building first-class customer service, innovation & technology management, hiring & management of teams of talents. Sergey's Linkedin