Once initial promotion efforts are completed, it’s time to monitor results. Conclusions are drawn about the effectiveness of various measures, and decisions are made to try a different approach, maintain the status quo, or cancel changes.
It’s recommended to track three main parameters (in the context of promoted pages).
Analytics helps understand whether the site meets its goals. Site goals are what you want users to do on your site, such as buying a product, filling out a contact form, subscribing to a newsletter, viewing a specific page, etc. Goals help understand how well the site works and what improvements are needed to achieve desired results.
There are several types of site goals:
Analytics counters like Google Analytics are used to track site goals. They help collect data on user behavior on the site and understand which actions lead to goal achievement.
To set up counters, you need to install the counter code on the site, then configure the parameters. Traffic and orders are easily monitored for individual periods and dynamically in standard analytics systems – Google Analytics. We recommend connecting it to the site.
Start working with site goals by making a list of conversion elements on the site that will help accomplish the target action. First, work on various elements: buttons, images, forms, and videos.
Consider which elements need to be developed and which don’t, to avoid wasting time analyzing unnecessary conversions. Also, analyze each page and find all the elements for which conversions will be tracked.