The Best Real Estate Link Building Strategies for 2024

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The Best Real Estate Link Building Strategies for 2024

It has so historically happened that the domain of real estate is one of the most competitive ones out there. The market has already been mature way before the Internet and even though it since has had a few booms, it remains a challenge for marketers and developers both. 

Marketing real estate on the Internet has always had its peculiarities, starting from reaching your target audience to selecting proper resources to place your links. In this article, let’s delve deeper into what 2024 holds in stock for digital marketers who work with real estate, how to create successful link building campaigns for real estate, get great real estate links and avoid numerous pitfalls of the sphere. 

Analyzing the Real Estate Market for Link Building Opportunities

The real estate industry is huge and vastly fragmented, with its separate niches having totally disparate rules, audiences, marketing practices. These niches range from luxury real estate, commercial properties, and city apartments to more specialized areas like vacation homes or properties suitable for co-living or remote work. Identifying and understanding your specific niche is the first thing you need to do for effective link building because it helps tailor your content and outreach strategies to the right audiences and platforms.

Key Steps:

  1. Market Research

Start simple, with defining where your niche stands in the entirety of the real estate market. Define its share, its potential for growth, its size and if there are still uncovered audiences or locations.Then you can proceed with research to identify current trends, demands, and gaps within your niche. Use tools like Google Trends, social media listening platforms, and real estate market reports to gather insights.

  1. Competitor Analysis

Once you know where you stand, you can get to analyzing your competitors’ online presence to understand their link-building strategies. Look for patterns in the types of content that earn them backlinks and the sources of these links, study their backlink profiles and define successful techniques they use.

  1. Unique Value Proposition (UVP)

Define what sets your real estate offerings apart. This could be anything from specializing in a particular type of property, such as eco-friendly homes, to offering unique services like co-living management and community services. You will capitalize on this later.

  1. Content Opportunities

Based on your niche’s unique aspects and UVP, identify content opportunities that could attract backlinks. This is the important step where you basically build your content strategy. This could include in-depth guides on searching for particular homes, market analysis reports, fit-for-budget studies or cases, overviews of estate in particular areas

The Top Real Estate Link Building Strategies for 2024

Since real estate is a mature market, its audiences are very well known and studied, along with their behavior patterns and preferences. This knowledge is widely available and allows you to use a tailored approach when selecting proper link building strategies for your real estate business. Let’s take a closer look at some that work best.

  • Focus on high-quality, shareable content

Potential buyers or tenants of real estate want to see cozy homes, functional, beautiful work premises, spaces where they would feel safe and relaxed or inspired for work, all that on a budget. That’s why three key properties of any piece of marketable content you create for real estate must be: pleasing to the eye, useful, relatable. That’s why no matter what you create, a property listing, a blog post, a market research, any digital asset, people need to find it beautiful, they need to relate to it and they need to see its usefulness. This way, you increase your chances of gaining natural backlinks and will find it easier to market this content otherwise. 

  • Leverage local SEO

For real estate professionals, local visibility is paramount. Have your business listed in local directories and real estate listings with accurate information and a link to your website. Another great idea is to engage with your local community, participating in events and building relationships with local news outlets. Get featured in local news stories or community blogs, this not just increases your visibility but also earns you quality backlinks.

  • Build relationships

One huge lever in the real estate market is word of mouth, has been for hundreds of years and this hasn’t changed. So, it’s still important to network, to establish partnerships and good relationships with real estate bloggers and opinion makers. Online discussion groups and forums for real estate, local and nation-wide are your ways to go. Do not forget about guest blogging opportunities, seize them when you see them. Serpzilla is an excellent platform for building and managing such contacts. 

  • Utilize social media platforms

Social media platforms, especially those focusing on visual content, like Youtube or Instagram are perfect for real estate, because they allow you to showcase the value of your offer in the most flattering light. People just love browsing pics and videos of beautiful homes for example, and sharing them, pinning them to their inspiration Pinterest boards. They may never become your potential customers, but each of these actions brings you precious backlinks.

  • Use advanced link building techniques

Consider these additional advanced link building techniques to complement your content marketing efforts:

  • Skyscraper technique is great for real estate content
  • Broken link building in real estate can do wonders, since the market is very old and there are plenty of outdated non-functional links out there that you can claim
  • HARO (Help a Reporter Out) for high-quality backlinks

Measuring the Success of Your Link Building Efforts

Now when you have launched your link building campaign for a real estate business, you want to keep close tabs on it and make sure that your strategy is driving the desired outcome. Use specific SEO tools to measure your success, monitor your campaign and define blank spots. 

Google Analytics: This is a SEO must have. This tool helps track website traffic, referral sources, and the behavior of visitors coming through backlinks. Monitoring spikes in traffic post-campaign can indicate the success of your link-building efforts.

Ahrefs: Although on the expensive side, Ahrefs is a comprehensive SEO tool that allows you to track your backlinks, analyze their quality, and compare your link profile with your competitors.

SEMRush: SEMRush is another professional instrument that is priced accordingly, but offers a suite of tools for tracking backlinks and measuring their impact on your site’s SEO. The “Backlink Analytics” feature lets you assess the authority of backlinking domains and spot any potentially harmful links.

Majestic: Majestic specializes in backlink analysis using their own specific detailed metrics such as Citation Flow (link equity) and Trust Flow (trustworthiness) to evaluate the quality of backlinks.

Trends in Real Estate Link Building to Look Out for

You will definitely want to stay ahead of the real estate link building trends, so here are a few you should monitor closely for any developments that may affect your campaign and change your strategy.

Automated Content Creation: AI-driven tools are becoming increasingly adept at creating high-quality, engaging content. Of course, they probably will not substitute the uniqueness human perspective brings to the content creation any time soon, but they can help automate certain prep work at a great level already now.  These technologies can help produce market analyses, blog posts, and reports at scale, enhancing your content strategy.

Predictive Analytics: Machine learning algorithms can analyze large datasets to predict which types of content are most likely to earn backlinks, basing their prediction on studied audience behaviors.  This can help you shift your focus to the highest-potential topics.

Personalization at Scale: AI technologies allow you to take personalization of outreach emails and content recommendations to a whole other level, saving your time for more refined tasks only humans can perform.

Backlink Quality Analysis: AI tools can automate much of the analysis process for the quality of backlinks, identifying potentially harmful links, suggesting authoritative sites for outreach. It also helps to define blank spots you might have missed out.

Embracing these trends today and finding a place for them in your link building strategy will get you the competitive edge that is so vital in a dense and highly competitive yet somewhat stagnant real estate market.

  • Sergey Pankov

    Sergey is a seasoned SEO expert with 20+ years of experience, global link building opinion leader, he is a regular speaker at various SEO conferences and webinars dedicated to website optimization. As a CEO at, Sergey is responsible for strategic & operational management of business areas, business scaling, building first-class customer service, innovation & technology management, hiring & management of teams of talents. Sergey's Linkedin
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