With millions of websites and online content craving for your attention, how do you stand out from the crowd and attract a target audience. SEO and content marketing – the workhorses of organic traffic – are getting more saturated with every passing day. It’s time to increase the stakes but how will you do that?
This is where artificial intelligence (AI) powered tools come into play.
AI tools help you automate and streamline your SEO, content creation and link building campaigns, leading to more effective strategies. In this article, we will learn how to leverage AI tools to improve on-page and off-page SEO, along with related digital marketing efforts.
Whether you are a small business owner, a content marketer or an SEO professional, AI tools can help you achieve your marketing goals and scale your SEO services.
Here, I’ve categorized various AI tools into the different SEO and digital marketing activities that they help you with. Let’s examine them one by one.
Keyword Research
AI tools help you find the right keywords to target by automatically evaluating search volume, competition, and relevance. They can suggest different types of keywords, such as related terms and long-tail variations for your target audiences that you might not have considered.
AsktoAI is an AI-powered keyword research tool that uses natural language processing (NLP) to generate a list of related keywords and phrases based on a main keyword. Users can enter a primary keyword, and the tool will provide a list of related keywords and phrases, along with their search volume, CPC, and competition level.
Twinword is another AI-powered tool that can help you with keyword research. It uses machine learning algorithms to analyze search queries and generate a list of closely-related terms. Additionally, you can group keywords by user intent, popular topics and patterns.
On-Page Optimization
The structure, content and meta data of your website need to be continually optimised for search engines. Only then will they crawl and index your pages properly. AI tools can analyze the entire website or specific pages and include recommendations for title tags, meta descriptions, and other elements important for technical SEO.
Alli AI can help you automate your SEO efforts easily by optimizing the sites in minutes. It allows for custom automation and has algorithms that are self-adjusting. This means that its processes will change according to current best SEO practices.
You can perform SEO tasks that are time consuming, such as automating meta tags, anchor text, alt tags, and more. Its live editor allows you to modify and optimize page content instantly. Meanwhile, its link building tool provides recommendations for links by examining the largest websites online.
Diib is an AI SEO tool that allows you to get SEO and traffic insights for growing your business. Not only can you automate SEO audits but also compare your performance against your competitors.
Diib also allows you to monitor SEO keyword rankings and backlinks, competitors’ rankings and track changes to all these metrics. It also comes up with new keywords and content ideas.
Link Building
Using AI tools will help you identify relevant websites, analyze competitors’ backlink profiles and build backlinks. They can also suggest some anchor text variations helpful in blending with the content around the link to make it natural.
Postaga is a game-changing outreach platform that uses the power of AI to help businesses grow. By tapping into the magic of NLP, it helps you effortlessly build backlinks, generate leads, and promote your content. You have little need for manual outreach as you can reach your target audience in a smarter and more effective way with this tool.
SmartWriter is an AI-powered tool that helps you generate high-quality backlinks through content creation and outreach. This tool uses machine learning algorithms to evaluate websites and identify relevant topics and keywords for content creation. It also offers customized outreach templates to help businesses promote content.
Content Creation
Content creation is an integral aspect of SEO, and AI tools can help you create high-quality content efficiently. AI tools help you write high-quality content by generating text based on input data. These tools use NLP techniques to create content that is grammatically correct and reads like an ongoing conversation. AI-based content tools can help you generate content faster, more efficiently and with more readability.
Narrato is an AI-powered content creation and collaboration platform that allows you to manage all your content in one place. Its powerful AI capabilities include an intuitive AI writing assistant for quality optimization, SEO content brief generator, topic generator, and image optimizer. This tool eliminates the need for multiple tools in the content process and replaces a scattered tool stack with a single, user-friendly platform.
Looking to scale up your content creation game? Look no further than AI Writer. This cutting-edge AI copywriting platform makes it easy to create top-notch content in bulk, with a variety of content formats – from blog posts to web copy – accessible at your fingertips. AI Writer delivers accurate and relevant content tailored to your specific niche, making it one of the most precise content generation platforms out there.
A caveat while using AI-based content generators: it’s important to remember that AI tools are only as accurate as the data they’re trained on and inputs you provide, so it’s essential to use them in conjunction with human expertise and insights.
Bottom Line
By leveraging AI-powered tools, you can save plenty of man hours in the execution of SEO and content campaigns. Overall, this leads to more efficient and accurate digital marketing for your company. However, it’s essential to choose the right tools and overcome their potential limitations with appropriate human intervention. Human-AI collaboration is key to stand out from the crowd and leaving your competition languishing below the fold!
