How Web Hosting and Domain Factors Can Affect SEO Ranking

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How Web Hosting and Domain Factors Can Affect SEO Ranking

These factors protect users from suspicious and malicious sites and various malicious actions.

Factors valued by Google

  • Domain Age: Time elapsed from the first indexing to the present. Older domains rank better.
  • Domain History: It’s important that the domain didn’t have reputation problems in the past, wasn’t under sanctions, and wasn’t used for doorways.
  • Domain Name: Including a brand or thematic keyword in the domain name can help the site rank better.
  • Domain Zone: The presence of a national top-level domain can positively affect site positions in search results. For each country, using a local top-level domain can positively affect site positions in local search results. For instance, for the United Kingdom or .ca for Canada.
  • Average Position: If you only promote some queries and ignore others, it can lower the average position and negatively affect ranking.

Recommendations for Promotion in Google Top

  • Regional factors: Consider the location of your business and choose the corresponding domain zone. Also, mention regional keywords on your site pages and set up relevant settings in Google My Business.
  • SSL certificate: Install an SSL certificate on your site to ensure user security and increase search engines’ trust.
  • Website security: Ensure a high level of website security to protect it from hacking and malicious attacks. Specifically, it is recommended to install antivirus and anti-hacking software, regularly update CMS and plugins, and conduct security audits.
  • Alex Sandro

    Senior product manager at SEO and linkbuilding expert. More than 10 years of work in the field of website search engine optimization, specialist in backlink promotion. Head of linkbuilding products at Serpzilla, a global linkbuilding platform. He regularly participates in SEO conferences and also hosts webinars dedicated to website optimization, working with various marketing tools, strategies and trends of backlink promotion.
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