Calculator.iO is a comprehensive calculation platform featuring a wide array of calculators for everything from calorie counting and mortgage calculations to financial reporting for businesses.
The client aimed to attract traffic to the website, with plans to introduce a paid subscription model.
Being a multilingual platform, the focus was on Google promotion in four languages: French, German, Portuguese, and Spanish. The project was led by Egor Ivanov, a renowned SEO specialist and winner of the annual Sape battle.
Before everything Egor has conducted a detailed audit to identify issues. Collaborated with Calculator.iO’s developer to create and implement a corrective action plan.
Implemented micromarking to enhance search snippets, thereby increasing site appeal to users. Improved breadcrumb navigation and added corresponding micromarking.
Developed a backlink strategy focused initially on creating a natural backlink profile, since it’s the main criteria for a success.
In the first month, the focus was on creating a natural backlink profile. Contextual, article, and social backlinks were purchased. Crowd-sourced backlinks from various contractors were also placed.
Subsequently, the emphasis shifted solely to article backlinks. Guest posts were published in four languages: French, German, Portuguese, and Spanish. To enhance their effectiveness, these guest posts were bolstered with backlinks from main pages. They were selected to match the required language and utilized Sape’s auto-thematic functionality.
The cost of the purchased backlinks varied from $1 to $300.
For the project, a significant amount of technical work is planned, and backlink promotion continues, meaning there is still potential for growth.