Do you have a clothing brand, a style expert blog, or a handmade accessory line? Even if your products are stunning and your designs are 100% on trend, connecting with your target customers is not always easy. Well-thought-out SEO content with targeted fashion keywords can help you.
In this article, we’ll show you:
- The types of fashion and beauty keywords that drive traffic and bring you closer to real sales
- What’s trending in search and why that matters more than just keyword volume
- How to build a keyword plan that works for your brand’s voice, niche, and customer journey
Use these keywords to match your content with how people shop, explore, and obsess over trends in 2025.
Research Methodology for Fashion Keywords
Fashion goes hand in hand with trends, and trends change fast. That’s why analyzing fashion keywords requires a mix of SEO analytics with cultural and social media monitoring. Here’s what we looked at in making this guide:
Keyword volume and intent validation:
- Data analysis from Google Trends, Ahrefs, Semrush, and Wordstream
- Intent mapping. We categorized each keyword according to thematic categories.
- Looking into top-ranking content. We checked Google’s top-ranking search results for featured snippets, image packs, videos, and shopping carousels relevant to fashion and beauty keywords.
- YoY growth analysts. Calculating year-over-year growth rates from fashion trend reports helped us find keywords with sustained momentum.
Trend forecasting and social media listening:
- TikTok trends and Pinterest Predicts. These are a good reference point for spotting rapidly rising keywords and aesthetics.
- Runway trends. SS25 and FW25 collections from major Fashion Weeks and leading brands are reflected in keyword changes almost instantly.
Each list of popular SEO keywords in this guide comes with tips and strategies for best use.
Search demand for fashion, beauty, and clothing keywords
People care about how they look, what they wear, and what others think about their style. That’s why “fashion” is a constantly popular search query on Google. More noticeable spikes appear around seasonal transitions, events like the Met Gala, and viral style moments.
For example, look at these search fluctuations in search volume over the past year. They line up neatly with seasons, celebrations, and key fashion events:
- Late summer and early fall show a spike thanks to back-to-school shopping and New York Fashion Week.
- The growth around late October is typical for Halloween costume searches.
- Searches peak again during late November through December. It’s mostly due to Black Friday and holiday shopping.
- In February, people search more because they’re interested in major events like New York Fashion Week and the award season red carpets.
Bottom line: Popular SEO keywords in the fashion industry are very contextual. That’s why, when you look at top-ranking keywords in tools like Semrush, you’ll see a mix of generic items with highly specific ones.
Use these spikes and contextual moments as perfect moments to drop timely content for increased traffic, leads, and deals.
The Top Keywords Related to Fashion
Scroll down to find top SEO keywords for fashion, style, and beauty, categorized by search intent.
Top general fashion keywords
| Keyword | Search Volume | Top of Page Bid (Low) | Top of Page Bid (High) | Competition |
| mens wear house | 1,830,000 | $0.22 | $1.12 | High |
| clothing stores near me | 1,220,000 | $0.62 | $4.43 | Medium |
| clothes shopping near me | 1,220,000 | $0.62 | $4.43 | Medium |
| clothes store | 823 | $0.17 | $2.98 | Medium |
| clothes | 673 | $0.25 | $4.02 | High |
| fashion | 550 | $0.10 | $0.36 | High |
| plus size clothing | 368 | $0.19 | $2.02 | High |
| women’s clothing | 368 | $0.29 | $3.60 | High |
| preppy | 301 | $0.14 | $0.55 | Low |
| viviennewestwood | 301 | $1.13 | $27.34 | High |
| mens clothing | 246 | $0.41 | $5.03 | High |
| h&m near me | 246 | $0.96 | $3.12 | Low |
| ella emhoff | 246 | $0.07 | $0.22 | Low |
| clothing near me | 201 | $0.70 | $6.43 | Medium |
| cato’s fashion | 201 | $0.01 | $0.03 | High |
| met gala | 201 | $0.05 | $0.19 | Low |
Pro tip: Analyze People Also Ask questions for fashion keywords. Most SEOs focus mostly on keyword volumes, but the PAA box on Google shows real, live inquiries people have about any fashion term or topic. You can turn the answers into instant content snippets.
Here’s how you can use this:
- Search your target fashion keyword in Google and look at the PAA box
- Collect 10–20 questions, especially the weird or unexpected ones
- Answer each question directly and concisely (one or two sentences)
- Add these Q&A sections to your product or category pages, or an FAQ page
- Reuse these answers for social media tips or newsletters
You’ll catch hundreds of long-tail searches with real user intent and have a chance to land in Google’s featured snippet spots.
To enrich the content with user-focused insights, you can also check what questions people frequently search for using tools like Semrush Topic Research or Answer the Public. This helps discover real user concerns and inspire additional sections or FAQ-style content that to enhance SEO and relevance.
Top product-specific fashion keywords
This list of SEO keywords is a good choice for your fashion product pages, clothing collection landing pages, and gift guides.
| Keyword | Search Volume | Top of Page Bid (Low) | Top of Page Bid (High) | Competition |
| white linen pants women’s | 33,1 | $0.82 | $2.91 | High |
| vegan leather boots | 27 | $0.76 | $3.80 | High |
| oversized denim jacket men’s | 22,5 | $0.55 | $2.45 | Medium |
| satin slip dress midi | 19,8 | $0.92 | $3.70 | High |
| high-waisted pleated trousers | 17,1 | $0.64 | $2.32 | Medium |
| ribbed tank top pack | 14,6 | $0.45 | $1.98 | Medium |
| wide-leg jeans petite | 13,4 | $0.78 | $2.85 | High |
| square toe heels nude | 11,2 | $0.89 | $3.10 | High |
| cropped puffer jacket women’s | 10,5 | $0.68 | $2.47 | Medium |
| cotton co-ord set summer | 9,7 | $0.73 | $2.90 | Medium |
| breathable workout set women | 8,9 | $0.81 | $3.20 | High |
| minimal crossbody bag | 7,5 | $0.66 | $2.36 | Low |
| sheer mesh top long sleeve | 6,8 | $0.57 | $1.95 | Medium |
| knee-high boots wide calf | 5,6 | $0.88 | $3.70 | High |
| ruched bodycon dress | 5,3 | $0.91 | $3.50 | High |
Pro tip: Add real-life use cases and micro-styling tips directly on your product pages to target hidden product-specific keywords.
Research what advice people look for by checking autocomplete, forums, reviews, and socials like Reddit and TikTok. Use the insights add section like “great for:” or “how to style for:” to your product pages. Mention specific occasions, needs, or body types.
Top style and aesthetic fashion keywords
These keywords typically reflect the visual moods, subcultures, and personal identities that shoppers want to express. They change fast and are highly dependent on social media trends.
| Keyword | Search Volume | Top of Page Bid (Low) | Top of Page Bid (High) | Competition |
| casual business attire men | 165 | $0.75 | $5.67 | High |
| 80s fashion | 135 | $0.10 | $0.77 | High |
| 90s fashion | 135 | $0.17 | $0.91 | High |
| 80 fashion | 135 | $0.10 | $0.77 | High |
| 90 fashion | 135 | $0.17 | $0.91 | High |
| y2k fashion | 110 | $0.31 | $1.66 | High |
| 90’s outfits | 110 | $0.26 | $1.16 | High |
| 2000s fashion | 110 | $0.07 | $0.97 | Low |
| 00s fashion | 110 | $0.07 | $0.97 | Low |
| 200s fashion | 110 | $0.07 | $0.97 | Low |
| 1920s fashion | 74 | $0.26 | $1.08 | High |
| seventies outfits | 74 | $0.22 | $1.10 | High |
| 1970 outfits | 74 | $0.22 | $1.10 | High |
| mens fashion | 60,5 | $0.21 | $3.77 | High |
| 1950s fashion | 60,5 | $0.16 | $0.85 | High |
Pro tip: When you target aesthetic and style keywords, embed trending platform language and hashtags right in your meta tags, description, and on-page copy. This signals immediate relevance to Gen Z and TikTok-driven shoppers. You’ll attract more social-native clicks and plug into the microtrend cycle faster.
By the way, it now works both ways: Google’s latest SERP update now surfaces Instagram posts more prominently, so it’s a good idea to include long-tail, SEO-friendly phrases as hashtags in your IG content too. This helps reinforce keyword relevance across platforms and improves your visibility in both search and social.
Top brand-focused fashion keywords
This fashion keywords list covers the most talked-about fashion and clothing brands in the USA. These are also subject to change depending on seasonal offers, new campaigns, and fresh collections.
| Keyword | Search Volume | Top of Page Bid (Low) | Top of Page Bid (High) | Competition |
| burberry’s | 550 | $0.60 | $19.90 | High |
| womens clothing | 368 | $0.29 | $3.60 | High |
| mens clothing | 246 | $0.41 | $5.03 | High |
| bottegaveneta | 246 | $0.42 | $1.75 | High |
| forever 21 near me | 165 | $0.38 | $9.98 | Low |
| womens plus size clothing | 90,5 | $0.61 | $4.02 | Medium |
| mens clothing near me | 90,5 | $0.91 | $4.00 | High |
| good american jeans | 74 | $0.06 | $0.90 | High |
| clothing brands | 74 | $0.45 | $2.78 | High |
| zara clothing | 74 | $0.09 | $1.08 | High |
| marni clothing | 74 | $0.39 | $0.91 | High |
| revolve clothing dresses | 74 | $0.76 | $1.50 | High |
| h & m near me | 60,5 | $0.25 | $3.87 | Low |
| thom browne designer | 60,5 | $0.75 | $5.04 | High |
| mens clothing stores near me | 49,5 | $0.88 | $3.40 | High |
| mens clothes shops near me | 49,5 | $0.88 | $3.40 | High |
Pro tip: Use the traffic related to big, popular brands to your advantage (ethically, of course). Let’s say people are actively searching for “Zara linen dress” or “Skims bodysuit dupe”. You can use these keywords to create comparison posts or affiliate content to attract more visitors to your web pages.
Another good move is to incorporate these brand-related keywords into your internal linking tactics.
High-Converting Long-Tail Fashion and Style Keywords
Don’t overlook long-tails. They come from shoppers who already know what they want and are closest to making a purchase.
| Keyword | Search Volume | Top of Page Bid (Low) | Top of Page Bid (High) | Competition |
| breathable linen jumpsuit for summer | 4,3 | $0.82 | $2.90 | Medium |
| best jeans for curvy petite women | 3,9 | $0.96 | $3.40 | High |
| affordable sustainable fashion brands USA | 3,7 | $0.73 | $2.60 | Medium |
| modest wedding guest dresses long sleeve | 3,4 | $0.84 | $3.10 | High |
| high rise wide leg trousers with pockets | 3,2 | $0.77 | $2.85 | Medium |
| black satin midi skirt outfit ideas | 2,9 | $0.69 | $2.20 | Medium |
| best workout clothes for postpartum moms | 2,7 | $0.91 | $3.80 | High |
| hijab friendly casual outfits for teens | 2,5 | $0.72 | $2.44 | Low |
| spring capsule wardrobe for working moms | 2,3 | $0.75 | $2.90 | Medium |
| luxury vegan handbags made in Italy | 2,1 | $1.12 | $4.10 | High |
| formal maternity dresses for baby shower | 1,9 | $0.88 | $3.60 | Medium |
| shoes that go with long floral dresses | 1,8 | $0.67 | $2.45 | Low |
| birthday outfit ideas for 40 year old woman | 1,7 | $0.81 | $2.90 | Medium |
| how to wear cowboy boots without looking country | 1,6 | $0.79 | $3.10 | Medium |
| cute date night outfits with jeans | 1,5 | $0.74 | $2.70 | Low |
Pro tip: Go through your own customer reviews and Q&A sections to see some of the longer phrases buyers use when describing what they were searching for. These exact phrases can become natural, super-specific subheadings or even product description lines. Google loves authentic wording, and so do high-intent shoppers.
Emerging Keyword Trends in Fashion
We’ve already mentioned that fashion and beauty trends change faster than almost any other industry. Just blink, and there’s a new microtrend going right over your feed. If you want your content or shop to keep up, it’s worth watching these keyword trends regularly as they pop up.
Here’s what’s been trending on Google recently, with YoY figures where available:
| Keyword | Search Volume | YoY Growth | Top of Page Bid (Low) | Top of Page Bid (High) | Competition |
| bubble skirts | ~60,000 | +185% (Pinterest), +155% (Google); +742% purchases growth | $0.70 | $2.50 | Medium |
| vanilla yellow fashion | ~18,000 | +11% YoY (SS25 forecast) | $0.65 | $2.20 | Medium |
| powder pink outfits | ~25,000 | — | $0.68 | $2.30 | Medium |
| castlecore | ~15,000 | +110% YoY (Pinterest) | $0.75 | $3.00 | High |
| cherry-coded fashion | ~9,500 | — | $0.72 | $2.65 | Medium |
| mob wife outfit ideas | ~17,500 | — | $0.68 | $2.45 | Medium |
| indie sleaze | ~14,000 | — | $0.58 | $2.05 | Low |
| techwear aesthetic female | ~6,800 | — | $0.80 | $3.20 | High |
| clean girl look clothes | ~6,300 | — | $0.62 | $2.10 | Medium |
| sea-inspired fashion | ~20,000 | — | $0.60 | $2.10 | Medium |
| moto boho | ~12,000 | — | $0.63 | $2.45 | Medium |
| fisherman chic | ~8,000 | — | $0.55 | $2.00 | Low |
| balletcore clothing brands | ~12,900 | — | $0.66 | $2.75 | Medium |
| coquette style dresses | ~11,800 | — | $0.71 | $3.20 | Medium |
| cyber y2k outfit ideas | ~10,200 | — | $0.64 | $2.55 | Low |
| eclectic grandma fashion | ~9,400 | — | $0.58 | $2.20 | Low |
| blokecore jersey outfits | ~8,700 | — | $0.61 | $2.45 | Low |
| quiet luxury outfits | ~22,000 | — | $0.83 | $3.10 | High |
| lobstercore (coastalcore) | ~7,800 | — | $0.68 | $2.30 | Medium |
| cottagecore accessories | ~5,400 | — | $0.73 | $2.55 | Low |
Pro tip: You can start your own trend research to complement what SEO platforms have to offer. Create a private “trend swipe file” in Google Sheets or Notion where you can quickly drop screenshots, hashtags, and catchy phrases you spot on social and in comments. Review your file every couple of weeks for patterns. Use the emerging lingo to update your site copy, email subject lines, or SM posts to win more targeted traffic.
Trending Fashion and Style SEO Topics
On top of chasing top SEO fashion words, look into SEO topics. They allow you to find and cover broader conversations happening in your niche.
Check out the topics below to see what people are discussing in the fashion, style, and beauty industries today.
Pro tip: When you notice that a fashion-related topic is gaining traction, it’s a great time to connect it to your own brand and content. You can tie even the most general topic to your unique offer to your audience.
For example, the “fashion movies” topic is a source of various content formats. You can break down signature outfits from popular films and show readers how to recreate those looks using pieces you sell or recommend. You can also post around award shows, new film releases, or when a movie is trending. Invite your community to share their movie-inspired outfits on social and feature the best ones in a dedicated blog or lookbook. This turns the topic into real engagement and a strong sales potential.
How Serpzilla Can Help You Rank for Popular Fashion Keywords
Now that you have a solid overview of the strong keywords for the fashion, clothing, and style niches, it’s time to make them work for you. To turn them into actual search traffic and achieve solid results, try Serpzilla. This intuitive, feature-rich platform for link building automation is the easiest way to increase your rankings fast without chasing links manually.
It’s an especially powerful tool for the fashion niche, where trends change almost daily and you need to stay on top of what’s popular. Serpzilla can take care of several processes in your SEO strategy:
- Contextual link placement. Your links will appear in content that makes sense for your goals. From fashion blogs to seasonal guides, every placement will feel natural to both users and Google algorithms.
- Trend-specific targeting. Use Serpzilla’s Smart Topic to match the content of your article with narrow fashion niches to capitalize on hot trends.
- Domain and traffic filters. You can easily avoid low-quality sites by filtering them by domain authority, traffic levels, language, and region. This allows you to get the best placements for your target audience.
- Smart automation. Instead of manual outreach, Serpzilla automates safe, transparent link building. Your team will have more time for other high-value tasks like content creation and campaign planning.
To get a better feel of the platform, explore the live demo of Serpzilla and see how its results-driven SEO capabilities work.
Final Word
Fashion trends come and go, but search traffic is yours to get and take advantage of if you act fast and smart. The right keywords can keep your brand relevant, visible, and competitive. The best approach is to focus on trend-specific content, optimizing for long-tail queries, and investing in high-quality backlinks that build authority.
Make sure to track the keywords that rise in popularity and understand the “why” behind each query. This will help you create content and links that connect with audiences and gain real traffic. Serpzilla gives you the tools to do just that — build and maintain your SEO momentum the smart, scalable way. Fashion is fleeting, but rankings don’t have to be.
