Purchasing links on link building platforms is an effective way to quickly build a backlink profile. Such platforms or exchanges typically serve two audiences:

  • Publishers and site owners who want to monetize their platforms.
  • Advertisers and SEO specialists interested in placing promotional links.

Advertisers’ Use of Platforms 

Link building platforms focus on efficacy, relieving advertisers from the tedious, manual task of finding links. By boosting a site’s search engine ranking and enhancing its link profile, you can start earning by selling placement space and assisting other SEO-specialists.

Publishers’ Use of Platforms 

The service also automates routine tasks for Publishers, allowing them to post requests within minutes.

Exploring Tools Using Serpzilla as an Example 

Serpzilla’s database comprises 80,000 sites and over a billion pages.

  • 8 types of links and all possible placement formats.
  • Over 40 quality metrics.
  • Prices starting from 1 cent per link.

Details about the working algorithm of the Serpzilla platform