Guest posting is not just a way to acquire backlinks for your SEO portfolio; it’s also an excellent tool for building industry relationships and showcasing your expertise. Here’s a step-by-step guide on how to make your guest post both appealing and effective.

1. Choosing the Right Blog

Find blogs whose themes align with your SEO specialization. This is crucial because your target audience is likely already reading these blogs. For example, if you specialize in local SEO, look for blogs that cover marketing for small businesses.

2. Studying the Blog’s Content

Before pitching your article, carefully review the posts already published. This will help you understand what topics interest the audience and the preferred style of presentation. Pay attention to popular articles and their comments to better understand reader interests.

3. Creating Value

Your post should not only talk about SEO techniques but also solve specific problems or answer audience questions. Imagine you are developing a strategy for a client: What are their pain points? Your post should offer solutions.

4. Preparing Your Pitch

Compose a pitch that includes the topic, a brief description, and the proposed structure of the article. Explain why your topic is relevant to the blog’s readers and how it complements the existing content.

5. Adhering to Style and Format

Each blog has its style and format. Some prefer informative posts, others a conversational style with lots of examples. Your task is to adapt your text to these requirements. This will increase your chances of publication.

6. Corresponding with the Editor

When you submit your pitch, be prepared for a dialogue with the editor. They may ask you to clarify some points or even change the direction of the article. Flexibility and openness to feedback enhance the likelihood of a successful publication.

7. Using SEO Techniques

Don’t forget to optimize your text for SEO. Use keywords naturally, optimize headings and subheadings, and add internal and external links to authoritative sources. This will not only improve the post’s positioning in search results but also strengthen your reputation as an expert.

8. Evaluating Results

After publishing the article, don’t forget to analyze its impact. Use analytics tools to track traffic, interactions, and conversions brought by your post. These data will help you improve your future articles and audience engagement strategies.

9. Maintaining Relationships

The publication of your guest post is the beginning, not the end, of your interaction with the blog. Maintain relationships with the editor and the blog audience. Stay active in the comments under your post, answer questions, and participate in discussions. This will solidify your reputation as a reliable and engaged author.

In conclusion

Guest posting is a powerful tool for SEO specialists aiming to enhance their online visibility and build long-term professional connections. By following these steps, you can effectively publish in various blogs and attract attention to your projects, thereby increasing your authority in the industry.

  • Sergey Pankov

    Sergey is a seasoned SEO expert with 20+ years of experience, global link building opinion leader, he is a regular speaker at various SEO conferences and webinars dedicated to website optimization. As a CEO at, Sergey is responsible for strategic & operational management of business areas, business scaling, building first-class customer service, innovation & technology management, hiring & management of teams of talents. Sergey's Linkedin