Internal links redirect the user (or search engine robot) from the current page to another page of the same site. When linking to the acceptor page (link recipient), part of the weight of the donor page is transferred. The transmitted part is about 85%.
Internal links are important from several perspectives:
- For speeding up the scanning of pages by search engine robots;
- For forming a logical structure of the site and simplifying navigation;
- For user convenience and improving behavioral factors;
- For increasing the weight of promoted pages. Internal links are an important factor in SEO. The more weight a page has, the more authoritative it is in the eyes of Google or other search engines .
Principles of Linking
There are many articles on the internet about linking, frightening site owners with intricate topology schemes for construction. In reality, it’s not difficult; just follow a few basic principles:
- Internal links redirect the user (or search engine robot) from the current page to another page of the same site. When linking to the acceptor page (link recipient), part of the weight of the donor page is transferred. The transmitted part is about 85%.
- Place links logically. They should not look out of place in the text.
- Linking pages should be of the same theme.
- The main goal of links is to help the user. Don’t put links to pages that they can easily find in the menu. Help the user find an article that explains the question in more detail or corresponds to their interests, similar products, or related products, etc.
- Maintain hierarchy — top-level pages should have more weight than lower-level pages.
- Transfer maximum weight to promoted pages. To calculate page weight, use software like Page Weight Desktop (paid) and Page Weight Desktop Lite (up to 2000 pages free). PageRank calculation is also included in some comprehensive search promotion services (Seowizard, Megaindex, and similar).
