The advantages and characteristics of a website’s engine can directly affect the effectiveness of its optimization.
The Impact of CMS on Website Ranking
Before starting SEO promotion, the specialist must ensure that the CMS allows the implementation of their plans.
CMS influence on Website Promotion
Before starting search engine optimization, ensure that the website is ready and meets the requirements of Google, and its engine allows effective promotion.
Each CMS has its strengths and weaknesses, which need to be considered. Below, we’ve compiled the main characteristics of the most common engines that can affect the effectiveness of promotion.
| OpenCart | Drupal | Joomla! | Magento | WordPress | |
| Optimal Type of Sites (in order of preference) | Online stores | Service sites, corporate sites, online stores | Online stores, service sites, corporate sites | Online stores | Service sites, corporate sites, small online stores (requires modification) |
| Cost | No payment required | No payment required | No payment required | No payment required | No payment required |
| SEO Capabilities | Added via modules | Mostly out of of the box, some added via modules | Added via modules | Mostly out of of the box, some added via modules | Mostly out of of the box, some added via modules |
| Page Load Speed | Slow after installing a lot of plugins | Slow | Slow | Needs a little upgrade, requires a lot of server resources | After installing a lot of plugins turn the cache on |
| Duplicate Page Issues | Present, solved by installing plugins | Present, solved by installing plugins | Present, solved by installing plugins | Comparatively little, Solved by correct settings | Present, solved by installing plugins |
| CMS Development Cost | Inexpensive, but there are a lot of specialists | Expensive and it is hard to find a specialist | Expensive and it is hard to find a specialist | Expensive and it is hard to find a specialist | Inexpensive, there are many professional, wide range of ready-made add-ons and plugins |
| Ease of Administration | Easy | Hard | Intermediate | Hard | Easy |
| Vulnerabilities | In between | Little | Many | Little | Many |
| Mobile Device Adaptability | Yes | Additional work required | Additional work required | Yes | Additional work required |
Recommendations
For effective promotion, the site management system should be one of the most well-known. Their developers usually take user needs into account and make necessary modifications in advance.
CMSs are constantly updated, expanding functionality, fixing errors, and improving security. When choosing, study the capabilities of the latest release, do not rely on articles and reviews that are two or three years old.
If your CMS does not allow effective site promotion, it is better to replace it with a more current one instead of trying to modify it.
