Guest Posting for Backlinks

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Guest Posting for Backlinks

These include reviews, mentions in news and articles, and are also known as permanent links. Unlike Niche Edits, they are paid once and last as long as the hosting site exists. Their natural integration into content and thematic surroundings makes them appear organic and avoids suspicion from search engines. They are considered a source of quality traffic and often get cited, expanding the link array.

Using Guest Post

Platforms like Serpzilla offer functionalities for effectively using guest post links, with a user-friendly interface.

When searching for suitable platforms for guest post links, follow these steps:

Step 1: Choose Link Type and Category

The most popular type of backlinks is «Publisher’s Article». The application indicates the wishes and requirements to the material, then on the basis of them the owner of the site writes a review article and places it on a separately created page. As a rule, this way announces the launch of a project, product or service, it helps to dial the reference mass. Reviews are well suited for the initial stage of resource promotion, when external input links are not enough.

The «Advertiser’s Article» type implies that you prepare the material yourself and upload it to the system when completing the application. Then the owner of the site creates a separate page and places the article. This option is more time-consuming, but provides maximum control over the content environment of the link.

Step 2: Adjusting Parameters 

Customize filters to match desired key parameters such as domain, Ahrefs quality rating, traffic, and theme. The service offers additional features to help find suitable platforms:

  • To find sites that process requests quickly, use the “Average Placement Time” filter.
  • To exclude sites that also sell Niche Edits, check the “Not Trading Niche Edits” box.
  • To choose less spammed sites, use the “New Site” selection, which includes sites listed on the service for no longer than three weeks without indexed requests.

Important Note: To find more suitable sites, try gradually lowering the requirements in one or more set filters. This will increase the number of platforms offered.

Step 3: Writing the Technical Assignment 

Once you choose where to place the guest post link, a separate comment field appears for the comment for the site owner. The more detailed the comment, the higher the likelihood the result will meet your expectations.

If you’re ordering a Publisher’s Article, the comment should specify text requirements: key query, its inclusion in the title, h1 of the page. You can request to place the link in the first paragraph and to add a unique, high-quality image.

Essentially, you can describe in the comments everything you want to see in the material placement. Remember, the comment you specify is part of the contract—if the site owner fails to meet the conditions, it’s grounds for canceling the request and refunding the money. However, the task must be adequate and correspond to the basic cost of link-building services. Be prepared that in some cases, you may be asked to pay the owner extra for a more complex but quality task.

Guest post links help to promote sites to the top of search engine results safely and effectively. As your link profile grows, systematically supplement it with other types of links.

  • Sergey Pankov

    Sergey is a seasoned SEO expert with 20+ years of experience, global link building opinion leader, he is a regular speaker at various SEO conferences and webinars dedicated to website optimization. As a CEO at, Sergey is responsible for strategic & operational management of business areas, business scaling, building first-class customer service, innovation & technology management, hiring & management of teams of talents. Sergey's Linkedin
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