If the number of backlinks increases too quickly, there is a risk that the site will be penalized by search engines. The volume of the link mass depends on the current indicators of the resource and what is happening with the competitors. Typically, placing 1000 links in a week is a risky action. But if you are with Amazon or Flipcart, it’s normal.
Too slow growth will also not yield results. Therefore, after determining the necessary number of links and pages to lead from them, calculate the dynamics of growth. In simpler terms, determine how many external links should appear on the site monthly. For optimal dynamics, look to the top competitors.
If you’re using Ahrefs, competitor data is presented in the “Overview” tab.
