Hello, fellow SEO enthusiasts! A perennial question for us is how many words should an article in an SEO blog have to be as effective as possible?

 Let’s get to the bottom of this, relying on data and common sense, without unnecessary verbosity.

Quality Over Quantity

The first thing to understand is that the quality of content is always more important than its quantity. However, search engines like Google do show a preference for longer articles. Studies indicate that articles containing between 1,000 to 2,500 words often perform better in search results. This is because longer texts usually provide more information and cover the topic more comprehensively.

A Practical Example

Imagine you’re writing an article about the latest changes in Google’s algorithms. A 500-word article might touch on the main points but is unlikely to deeply explore the topic or provide readers with valuable insights. Meanwhile, a 2,000-word article gives you the opportunity to thoroughly examine each change, discuss its potential implications for SEO, and offer adaptation strategies.

Finding the Balance

So, the optimal article length depends on many factors, including the topic, the purpose of the article, and your target audience. It’s important to find a balance between being informative enough to satisfy readers’ queries and maintaining their attention from start to finish.

SEO and User Experience are closely related

Don’t forget that a well-structured and optimized 1,500-word article can be more valuable to search engines than an unorganized 3,000-word text. Using subheadings, lists, images, and videos can help make long text more readable and engaging.


Ultimately, there is no perfect word count for all articles. It’s best to focus on creating valuable, informative content that fully covers the topic and addresses your audience’s questions. 

Remember, your article should benefit readers and be detailed enough to meet their informational needs while also fulfilling SEO requirements.

  • Sergey Pankov

    Sergey is a seasoned SEO expert with 20+ years of experience, global link building opinion leader, he is a regular speaker at various SEO conferences and webinars dedicated to website optimization. As a CEO at Serpzilla.com, Sergey is responsible for strategic & operational management of business areas, business scaling, building first-class customer service, innovation & technology management, hiring & management of teams of talents. Sergey's Linkedin