This summer, we focused on making Serpzilla more user-friendly, faster, and higher quality to help you get the most out of your link-building efforts. With the latest updates, managing links is now smoother, giving you more control, less routine, and better results across the board.
1. AI-Powered Ranking: Smarter Choices for Your Guest Posts
Sorting referring domains by AI-powered ranking now works like an intelligent filter. The system prioritizes websites based on the following metrics:
- SEO metrics: including domain authority, trust, traffic, and domain rating. This ensures that you’re choosing sites with strong SEO potential that can actually contribute to your link-building goals.
- Price vs. quality: the system evaluates the cost of placements relative to their expected impact, helping you get the best value for your budget.
- Other customers’ behavior: websites that are frequently selected by other users are given higher priority, indicating reliability and consistent performance.
- Placement speed: sites that publish content quickly are prioritized, so you can see results faster and reduce waiting times.
- Indexing and content quality: the system assesses both how well the site is indexed by search engines and the quality of its content, ensuring that your links appear on pages that will be noticed and valued.
The AI-powered ranking adapts to your needs and highlights the referring domains most likely to deliver real results.
To access this feature: go to ‘Buy links’ → ‘Guest Posts’ or ‘Link Insertion’. You’ll be redirected to the “Buy links” page, where you can start setting up filters and see AI-Powered Ranking in action.
2. Content Approval for Better Workflow Control
Hooray! You now get even more control over what appears in your published links. With the new Content Approval feature, you can preview and approve the text before it goes live.
This feature eliminates back-and-forth chats with publishers and unclear expectations. Instead of guessing what the content will look like, you see it upfront, confirm it matches your requirements, and stay fully in control: ensuring that the content meets your standards, reducing mistakes and improving the overall quality of your link placements.
To access this feature: when ordering a guest post, go to the ‘Additional options’ section of the form. Under ‘Content Approval’, you’ll see two options:
- Do not require approval, it will be published immediately (selected by default)
- Approve the content before publishing
If you choose the approval option:
- The publisher uploads the content and submits it for your review.
- You’ll see notifications on the ‘My Projects’ page for backlinks pending your approval.
- The ‘Purchased Links’ tab shows all links waiting for review.
For each pending link, you have two actions available:
- Approve – if the content meets your expectations and requirements.
- Send for revision – if the content needs changes. You need to add a detailed comment and click Refuse to request edits.
Note: You have only 3 days to respond. After that, content is automatically approved.
3. Expanded Database: More High-Quality Referring Domains
Over the past few months, Serpzilla’s database has grown significantly and become even higher quality.
What’s new in the database over the last 6 months:
- +18,049 new referring domains available for guest posts with an average DR ≈ 17 and traffic ≈ 780 visitors/month.
- +4,645 new referring domains available for rental links with an average DR ≈ 19 and traffic ≈ 560 visitors/month.
The share of sites with strong organic traffic and stable indexing has increased, providing more reliable placement opportunities.
Placement quality trends in the last 6 months
We constantly work to improve the quality metrics of placements. As of August 2025:
- Speed of placement: previously, only 70% of requests were published within 5 days, now it’s 85%.
- Probability of successful placement: also increased from 70% to 85%.
Examples of new websites in Serpzilla’s database:
Why this matters for link builders:
- More options: with the expanded database, you can find referring domains across a wider variety of niches and budgets. This makes it easier to diversify your campaigns and target the most relevant audiences for your projects.
- Faster campaigns: increased placement speed means that your requests are fulfilled more quickly. Projects can start sooner, reducing downtime between planning and live link placements.
- Reduced risk: the higher probability of successful placements minimizes the chance of rejections or failed requests. This saves time and effort, allowing you to focus on scaling campaigns rather than troubleshooting issues.
- Better link quality: improvements in metrics like DR, traffic, and indexing ensure that links are more authoritative and effective. Higher-quality links translate into stronger SEO results and better ROI for your campaigns.
4. More Visibility, More Control: Interface Upgrades
Managing projects in Serpzilla has never been easier. With our latest interface improvements, agencies and link builders get clearer insights, faster decision-making, and more control over both budgets and traffic sources.
Here’s what’s new in the interface to give you more control and clarity:
Project Financials
See exactly where your budget goes. Track spending per project or across groups, making it simple to manage multiple campaigns and team members within the same account.
Traffic Source Control
Decide where your traffic comes from. No more random assignments: targeted traffic means smarter campaigns and better results.
5. Semrush Integration: World-Class Metrics at Your Fingertips
We’ve formed a strategic partnership with Semrush, bringing their data directly into Serpzilla. Now you can access:
- Authority Score: Semrush’s measure of domain authority, similar to Ahrefs’ DR.
- Traffic and backlink metrics: up-to-date figures right inside the interface.
- New filters: quickly find referring domains with high quality and low spam risk.
- Convenience: no need to jump between tools—all the insights are available directly in Serpzilla.
Now you can immediately see which websites provide real value and can make informed decisions based on global-standard metrics.
Conclusion
With these updates, working in Serpzilla has become easier and more enjoyable. AI-Powered Ranking highlights the best referring domains, placements happen faster and more reliably, the database keeps growing, and Semrush integration brings top-tier SEO metrics directly into Serpzilla.
As a result, link building with Serpzilla means higher quality, less routine, and maximum value from every link. Experience the updated Serpzilla today and see the difference in your link-building results!
