To help both advertisers and publishers save time and reduce delays, Serpzilla has introduced a new feature called Content Approval. It allows advertisers to review and approve content before it’s published.
This feature is designed specifically for links placed in guest posts, where quality and wording matter most. Whether you’re an advertiser or a publisher, this update gives you more transparency and control without slowing down the entire process.
How Content Approval Works
The Content Approval feature gives you more control over what gets published, while keeping the process fast and efficient. It allows you:
- To protect your brand reputation by reviewing content before publication.
- To avoid post-publication revisions, saving valuable time.
- To ensure consistency in tone, messaging, and overall quality.
How to Use It
When ordering a guest post, go to the ‘Additional options’ section of the form. Under ‘Content Approval’, you’ll see two options:
- Do not require approval, it will be published immediately (selected by default)
- Approve the content before publishing
If you select the approval option, here’s how the process works:
- The publisher uploads the content and submits it for your review.
- On the ‘My Projects’ page, you can see a notification about pending backlinks that require your approval.
- On the ‘Purchased Links’ tab, you can find the full list of all links waiting for your review.
4. For each pending link, you have two actions available:
- Approve – if the content meets your expectations and requirements.
- Send for revision – if the content needs changes. You need to add a detailed comment and click Refuse to request edits.
Important: You have only 3 days to respond. If no action is taken within that time, the content will be automatically approved.
This workflow helps ensure content quality and brand consistency without unnecessary delays.
Why Use This Feature?
With Content Approval, you avoid back-and-forth in chats and unclear expectations. The process of reviewing content becomes more structured: with deadlines and smart automation to keep things moving.
Make every placement smoother with the right balance of control and speed that is now possible thanks to this new feature in Serpzilla.
