We at Serpzilla have meticulously analyzed the latest updates from Google regarding changes to its algorithm’s functionality and anti-spam policy and would like to share with our users and readers our findings and what to expect.
The search engine has released a significant update in March 2024. The complete deployment may take up to a month. Additionally, Google launched an update to the anti-spam policy and its anti-spam algorithm. For these, the deployment could take 2 weeks.
The updates mostly target sites with low User Experience (UX) quality, especially websites which appear to be crafted exclusively for search engine optimization rather than for actual users. Primarily, these are sites created using dropped domain names, as well as those containing reused, spammy, or low-quality AI-generated content.
Google has warned against the use of domains that previously belonged to other organizations or institutions to host content that does not match the domain’s original purpose. This practice will now have a serious negative SEO impact.
Examples of such abuse: a domain that was previously used for educational purposes and contained information about school education now redirects users to a site with gaming content. Similarly, a former medical portal with a domain related to health is now being used to sell home appliances.
This rule restricts the creation of large volumes of unoriginal, reused and/or automatically generated content to manipulate search results.
Examples of such abuse: creation of a network of sites that automatically generate content using AI by compiling texts from various sources and publishing them across different domains. This content does not offer value, a new point of view or anything else to users, but rehashes existing content. It is created with the sole purpose of filling up search results and increasing the visibility of the company’s sites. Such resources may contain numerous pages with homogenous descriptions of products or services, their only intent to attract search traffic.
Site reputation abuse refers to the arbitrary publication of third-party content without proper supervision or chek by the publisher. This restriction targets random blog-posting websites and aggregators.
Example of such abuse: a manufacturing site that publishes reviews on gambling websites or cosmetic products — content that absolutely does not align with its themes.
Although, Google does make a few stipulations here, the following types of content are not going to be considered site reputation abuse:
It’s challenging to predict how the updates will change the work of SEO marketers and those who work on link building, until they are fully deployed. Even then, we will get the full picture of possible repercussions only after some time. However, there’s no need to panic or immediately change your strategy. For now, we think that the updates generally affect a minor segment of the market and mostly those who have been engaging in black-hat SEO strategies anyways. They do not seem to alter the Google’’s global algorithms significantly.
Here are a few general recommendations:
Sepzilla can also offer you a quick algorithm of how to safeguard your SEO efforts and keep your backlinks clean and crisp:
2. Use our new Collections feature to search for backlinks from best sites that are handpicked by our team and already organized by theme.
3. Use the nofollow attribute for obviously paid links. You can change this in backlink attributes.