How to Check Backlinks In Google Search Console

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How to Check Backlinks In Google Search Console

In modern SEO practice, backlinks play a key role in influencing a website’s ranking in Google’s search results. Understanding how to check backlinks through Google Search Console is an essential skill for any SEO specialist. In this article, we will delve into how you can use the console to analyze and improve your backlink strategy.

Step 1: Connecting to Google Search Console

First, ensure that you are registered with Google Search Console (GSC) and your site is verified. This is a prerequisite for accessing your site’s backlink data.

  • Go to the Google Search Console website and log in with your Google account.
  • Select or add the property (site) you want to analyze.

Step 2: Using the “Links” Tool

After verifying your site in GSC:

In the left menu, navigate to the “Links” section. This section will provide you with comprehensive information on backlinks, including:

  • External links
  • Internal links
  • Top linking sites
  • Top linking text

Step 3: Analyzing External Links

In the “External Links” section, you’ll see a list of all your site’s pages that are linked from other resources. Here you can:

  • Assess the number of backlinks and domains linking to your site.
  • Analyze the quality of the linking sites to determine how relevant and authoritative they are in your niche.

Step 4: Monitoring and Improving Backlink Quality

Using GSC data, you can make informed decisions to improve your backlink profile:

  • Identifying and removing low-quality links: Use the “Disavow Links” tool in GSC to reject harmful links that could negatively affect your ranking.
  • Building high-quality backlinks: Focus on obtaining links from authoritative and thematically relevant sources.

Conclusion

Regular checking and analyzing backlinks through Google Search Console is a key element of a successful SEO strategy. It not only helps improve your site’s search engine rankings but also ensures its safety and reputation in the long term.

  • Sergey Pankov

    Sergey is a seasoned SEO expert with 20+ years of experience, global link building opinion leader, he is a regular speaker at various SEO conferences and webinars dedicated to website optimization. As a CEO at Serpzilla.com, Sergey is responsible for strategic & operational management of business areas, business scaling, building first-class customer service, innovation & technology management, hiring & management of teams of talents. Sergey's Linkedin
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