Every SEO specialist knows that backlinks are a crucial part of a site’s promotion strategy. But a common question is: How long does it take for these links to affect rankings? The answer depends on many factors, and here we’ll look at key aspects to consider.

1. Quality of Links

First and foremost, the quality of links significantly influences how quickly they impact SEO. Links from authoritative and relevant sites usually start affecting SEO faster than links from obscure or unrelated resources. If you receive a link from a respected news portal, it might start working within a few weeks.

2. Indexing Frequency

The rate at which search engines index new links also plays a role. New links on sites that frequently update content, such as popular blogs or news sites, may be discovered and accounted for by search engines more quickly.

3. Competition in Your Niche

If your niche is highly competitive, even high-quality backlinks may take longer to manifest their impact. In such cases, you need to continually accumulate links and simultaneously work on improving other aspects of your SEO.

4. Quantity and Distribution of Links

Accumulating a large number of links in a short period can raise suspicions with search engines and lead to a temporary delay in their recognition. Gradually and naturally building up links often leads to more stable and predictable results.


The time it takes for backlinks to start influencing SEO can vary from a few weeks to several months, depending on numerous factors such as the quality and source of the links, indexing frequency, and the level of competition in your niche. It’s important to keep building quality links and simultaneously work on all aspects of your SEO strategy to achieve the best results.

  • Sergey Pankov

    Sergey is a seasoned SEO expert with 20+ years of experience, global link building opinion leader, he is a regular speaker at various SEO conferences and webinars dedicated to website optimization. As a CEO at Serpzilla.com, Sergey is responsible for strategic & operational management of business areas, business scaling, building first-class customer service, innovation & technology management, hiring & management of teams of talents. Sergey's Linkedin